Multi-page experiments are available with Gold and Platinum plans. For more information about plans and pricing, check out our pricing page.
Multi-page experiments allow you to link together variations of different pages. For example, visitors who saw the original version of Page 1 will also see the original version of Page 2, visitors who saw Variation 1 of Page 1 will also see Variation 1 of Page 2, and so on. This is particularly helpful for funnel testing.
To create a multi-page experiment start the same way you would to create a regular experiment: load a page into the editor. Once in the editor you can click on "Options" to the upper right of the editor and select "Experiment Type":
Change the setting from "A/B Test" to "Multi-page Test":
Now you will see the "+ Add Page" option to the upper left of the editor:
This lets you add an additional page to your experiment, which allows you to create variations across multiple pages that will be seen by consistently by your users as they funnel through your website. What this means is that a user who sees "Variation 1" or in this case the variation named "50% OFF" on the landing page will continue to see that variation through the rest of the pages that are part of the multi-page experiment.
This would be best explained by an example.
Let's say you have an e-commerce website and want to test two different promotions, you can set up a multi-page test with each variation and test them against each other. Additionally you can test how you want those variations to look across your different pages.
Load the page into the editor and change the experiment type to a "Multi-page Test" by going to the "Experiment Type" dialog under the "Options" menu in the editor.
Create the variations that you would like to test across your multi-page experiment. In this case I have added two variations in which I have named "50% OFF" and "BUY ONE GET ONE FREE." You can change the name of the variation by clicking on the arrow next to the variation name and selecting "Rename Variation."
Add the page(s) you would like to include in the experiment:
Create your variations. With a multi-page experiment the pages you add will automatically have the same variation names that were included in the first page. In this example we created a multi-page experiment for crateandbarrel.com and added several pages that take a user from the home page to a purchase page. The screenshots below show the changes that were made as part of the "50% OFF" variation throughout all the pages in the experiment.
Remember, with a multi-page experiment visitors who saw the original version of Page 1 will also see the original version of Page 2, visitors who saw Variation 1 of Page 1 will also see Variation 1 of Page 2, and so on.
Once you have finished setting up a multi-page experiment you can add goals, set targeting, and adjust your traffic allocation just as you would in a regular A/B experiment.