Integrate Optimizely Content Intelligence (Beta)

Populate your Optimizely Data Platform (ODP) visitor, lead, and customer profiles with the top 3 topic interests generated by Optimizely Content Intelligence. Content Intelligence automatically generates topic interests based on your site’s content and visitors’ browsing behavior.

Capturing these interests on ODP profiles enables analysis, segmentation, and activation that power personalized experiences for your leads and customers.

Prerequisites

You must have access to Optimizely Content Intelligence to use this integration.

Update the ODP JavaScript tag

Modify the ODP JavaScript tag on your site to properly associate your web visitors to their corresponding Optimizely Content Intelligence profile.

1. Locate the ODP JavaScript tag on your site.
2. Insert the following code at the end of the tag, after zaius.event('pageview'); and before </script>.
   
   

   var contentIntel = document.cookie.match('(^|;)\\s*iv\\s*=\\s*([^;]+)')?.pop() || '';
   zaius.customer({ "content_intelligence_id": contentIntel});

Enable the integration

Enable the Optimizely Content Intelligence integration in ODP:

1. Go to the App Directory.
2. Select the Optimizely Content Intelligence app.
3. Click Install App.

Authorize Optimizely Content Intelligence in ODP

Complete the integration setup and connect ODP with Optimizely Content Intelligence:

1. In Optimizely Content Intelligence, go to Engage > Deliveries > API.
2. Copy both the API URL and Delivery Key.
3. In ODP, go to App Directory > Optimizely Content Intelligence.
4. Click the Settings tab.
5. Complete the following fields:
   • Site URL – Enter the API URL you copied in step 2.
   • API Key – Enter the Delivery Key you copied in step 2.
6. Click Authorize.

Optimizely Content Intelligence attributes in ODP

After the integration configuration is complete, you will see three new attributes on ODP customer profiles:

• Content Intelligence First Topic
• Content Intelligence Second Topic
• Content Intelligence Third Topic

Optimizely Content Intelligence automatically populates these attributes hourly for every visitor. Use these attributes in reporting, segmentation, and activation with real-time segments and campaigns.