Transition overview from Universal Analytics to Google Analytics 4

  • Updated

Google will be deprecating Universal Analytics on July 1, 2023 and 360 Universal Analytics on July 1, 2024.

Use the following steps to transition from Universal Analytics to GA4:

  1. Update Universal Analytics to GA4.
  2. Set up Google Tag Manager with GA4.
  3. Share updated information with Optimizely for provisioning.

Json file

You will need the appropriate json file for Classic CMS or Spire CMS during this process.