Introduction and the page Landing Pages

  • Updated


Overview

A landing page is a single-page website which usually contains one prominent call to action. You can create landing pages and link to them in messages to drive conversions. In Optimizely Campaign landing pages are created in the design editor.

This section explains how to use this editor for creating and managing your landing pages. In the context of the design editor, the draft for a landing page will be called a design.

Creating and opening landing pages

Opening the page Landing Pages

Context: The page Landing Pages lists all landing pages in your client and allows you to edit them or create new landing pages.

  1. In the menu bar, select Campaigns > Landing Pages.
    → The page Landing Pages is displayed.

Creating a design

Prerequisites: You see the page Landing Pages.

  1. Click on New Landing Page.
  2. Fill in the required fields.
  3. Click Save and open in the editor.
    → The design editor opens with a new, empty design.

Opening a design

Prerequisites: You see the page Landing Pages.

  1. In the column Name, click on the name of a landing page.
    → The design editor opens, showing the selected landing page.

Editing page name, metadata and SEO settings

Prerequisites: You see the page Landing Pages.

  1. In the list of designs, find the row with your design’s name.
  2. Click page-lp_button_more.png (more).
    → A drop-down menu shows more options.
  3. In the menu, click Edit settings....
    → The menu Page Settings is displayed.
  4. Adjust the general settings in the tab General Settings.
  5. Optional: Click on the tab SEO Settings and edit the SEO settings.
  6. Click on Update and close.