2024 Optimizely Web Experimentation release notes

  • Updated

The following is a cumulative list of enhancements in each Optimizely Web Experimentation release. Because Optimizely Web Experimentation releases features when they are ready, this list updates regularly. Follow this article to receive notifications.

April

March

  • Updated the Test URL(s) to save after leaving the page settings. This lets you revisit the settings to see the page conditions and the effects of adjustments to those conditions.
  • Added an ID column for Audiences and Extensions to retrieve the information faster.
  • Updated the HTML box to be collapsible in the Visual Editor.

February

  • Released targeting dynamic selectors to beta.
  • Released Integrate Google Analytics 4 (GA4) Audiences to beta. This lets you target experiments based on segments in GA4 without custom development, unlocking new targeting capabilities within Web Experimentation, such as demographics-based audience creation and predictive audience identification for potential purchases within a specified timeframe.