Get started with Visual Builder

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Visual Builder is a new editor interface in the Optimizely Content Management System (CMS (SaaS)) that makes content creation and layout building intuitive and accessible to non-technical users. Content creators can design, modify, and reuse layout templates directly in the user interface and create adaptable experiences for any channel, without the need for developer involvement. Frontend developers can also empower editors to modify the style of the created content, whilst adhering to brand guidelines.

Visual Builder synchronizes content between the outline and the preview panel, so you see your changes immediately. See also Preview an experience.


Visual Builder uses the TinyMCE editor for Paragraph elements and Reference Text in the Testimonial element. You can customize the TinyMCE editor. See Edit content using the TinyMCE rich-text editor.