2024 Optimizely Personalization release notes

  • Updated

Follow this article to receive email notifications when new Optimizely Personalization content is added for 2024.

September

  • Released contextual multi-armed bandits to beta for personalization campaigns. Contextual multi-armed bandits (CMABs) help you deliver the most personalized variation to each user by dynamically re-allocating traffic based on the primary metric and user attributes. Contact your Customer Success Manager to learn more.