Target your visitors

Define the audiences for whom you deliver personalized experiences and the relevant pages, then create personalization campaigns for different audiences on each page.

• Audiences – Use audiences to control which visitors are eligible to enter a personalization campaign.
• Target audiences using the Audience Builder – Build audiences with Optimizely Personalization's audience builder.
• Target audiences using conditions – Audience conditions are used to build audiences that you target in personalization campaigns. Learn about the available audience conditions and common ways to use them to target visitors.
• Target audiences by choosing which visitors to include – Determine which visitors to include in an audience for personalization campaign targeting.
• Target audiences by Referrer URL – Trigger a campaign based on the URL that your visitors came from, known as the referrer.
• Target audiences with custom JavaScript – Target your campaign for a uniquely defined set of pages or visitors.
• Create audiences with Dynamic Customer Profiles – Deliver consistent, personalized web and mobile experiences for your most valuable customers and measure the impact of those experiences.
• Target known visitors with Dynamic Customer Profiles – Directly expose content attributes in the browser to deliver 1-on-1 personalization to your customers in your campaigns.
• Target group visitor behaviors – You can target experiences to specific audiences based on visitor behaviors in real-time, and create audiences based on what visitors do on your site.
• Static and dynamic audience conditions – Some visitor attributes are not expected to change (static), while others are expected to change over time (dynamic). Become more familiar with these audience conditions and learn how to troubleshoot them.
• Build interest-based audiences with adaptive audiences – Instead of relying on extensive data analysis to define explicit behavioral targeting rules, you can create a predicted intent audience condition that captures a certain percentage of your visitors who are most interested in a specific topic.
• Migrate from uploaded audiences to list attributes – List attributes target visitors based on their membership in an audience you already defined somewhere outside of Optimizely Personalization. With this feature, you import a custom list of users and then create audience conditions based on those lists.
• List attributes and table attributes – List attributes are a type of external attribute that segments visitors that are part of an audience you have already defined somewhere outside of Optimizely Personalization. Table attributes are useful when you want to target multiple audiences using a combination of attributes.
• Set up list attributes – You can import custom lists of users, and then create audience conditions based on those lists.
• Custom attributes: Capture visitor data through the API – Use custom attributes to segment your campaign results to examine campaign results and discover how differently certain segments of visitors are behaving.
• Improve custom attribute persistence using browser cookies – Improve the persistence of custom attributes in Optimizely Personalization by using browser cookies instead of localStorage, providing more reliable cross-origin data retention.
• Pages and URL targets – Create pages to target personalized experiences on your site.
• Target URLs to choose where your experiment runs – Choose the URLs that a visitor needs to use to see a personalized experience.
• Update traffic allocation and distribution – Traffic allocation is the fraction of your total traffic to include in the campaign, specified as a percentage. By default, Optimizely allocates 100% of visitors to campaigns and distributes traffic equally among variations.