To run a successful Optimizely Personalization campaign, you must set up tags, metrics, and events. These help you track and target visitor behaviors.
- Events: Track clicks, pageviews, and other visitor actions – Use events to track clicks, pageviews, and other visitor actions.
- Set up events – Events track the actions that visitors take on your site, such as clicks, pageviews, form submissions, and purchases.
- Manage events in Optimizely Web Experimentation – Create and manage click, custom, and pageview events on the Implementation > Events page.
- Track offline events with the Optimizely Experimentation Event API – Offline events are events that occur away from your web page or application. Learn how to track them.
- Difference between events and metrics – Both events and metrics relate to tracking visitor actions and determining which variations are winning or losing, with some important distinctions.
- Overview of metrics – Metrics measure the success of your campaign by telling you whether an experiment is winning, losing, or inconclusive.
- Create a metric in Optimizely using the metric builder – Create and define metrics by setting parameters like winning direction, numerator, and denominator.
- Edit a metric – After you create a metric, you can edit it from the Metrics or Campaign Results page to change its name, winning direction, or measurement.
- Use cases for the total value metric – With total value, you can track the performance of a custom event numerically per conversion, per session (with Optimizely Personalization), or per visitor (with the other Optimizely Experimentation products).
- Types of metrics and when to use them – A metric quantitatively measures a visitor's action. Metrics are created from events, which directly track actions like clicks, pageviews, form submissions, purchases, and scroll depth.
- Total value and other numeric metrics – Use numeric metrics to track quantifiable actions beyond conversions and revenue.
- Bounce rate and exit rate metrics – Bounce rate and exit rate metrics let you measure how engaging your website’s pages are.
- Add bounce or exit rate metric to an experiment – Configure bounce rate and exit rate metrics on pageview events, then add them to new or already-running campaigns.
- Primary metrics, secondary metrics, and monitoring goals – In experience optimization, metrics have different roles depending on where you set them and what you want to know.
- Common metrics by revenue model – Setting the right primary, secondary, and monitoring goals helps you design a successful campaign that aligns with business goals.
- Tags: Describe key elements on your site – Tags capture information that displays on the pages of your website or application.
- Set up a tag – Set up tags alongside events to collect important data about visitor behaviors.
Article is closed for comments.