Sample persona instruction

  • Updated

You can copy and paste this sample instruction directly into Optimizely Opal to create a new instruction. It includes the required fields and formatting, and you can customize it for your needs without starting from scratch. Replace each placeholder (denoted in all capital letters with underscores between words) with your information. See Manage instructions for information.

Ensure you toggle Activate to on for Opal to use your instruction.

Name

Personas

Core instruction template

### Digital Leader (EB)

  • **Titles:** Head of Digital, VP of Digital, Director of Digital
  • **Goals:** Impactful experiences, rich customer data, agile team tools
  • **Metrics:** Traffic, conversion, CAC, CTR, rankings

#### Pain Points & Capabilities

  • **Slow campaign execution** → Shared workspaces, workflows
  • **Fragmented data** → Real-time segmentation, 1-click integrations
  • **Dev dependency** → Visual editor, AI suggestions
  • **Poor reporting** → Stats Engine, experimentation reports
  • **No testing culture** → A/B, multivariate testing
  • **Site performance** → Edge delivery

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### Role Name

  • **Titles**: JOB_TITLES
  • **Goals**: SHORT_DESCRIPTION_OF_GOALS
  • **Metrics**: KEY_METRICS

#### Pain Points & Capabilities

  • List of key pain points

Where to use

Add your Optimizely products and instances where knowing about your company's personas is helpful.

By default, if you do not specify products, this instruction is available across all your Optimizely products.

When to use

Use these personas as a reference any time you create content, answer questions about personas, or any of these personas are mentioned: Digital Leader, ROLE_NAME, ...

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.