Overview

Import your existing customer list, product catalog, and order data from your Commerce Cloud account into Optimizely Data Platform (ODP) to be collected regularly.

Values and benefits

• Unify your data from across multiple sources and gain access to comprehensive, persistent customer profiles. ODP combines online and offline, historical and real-time customer data, so you can get a complete view of your customers.
• Leverage important analytics, enhanced by AI-driven segmentation, to understand how your organization is performing against its goals and to understand customer behavior and engagement.
• See the complete customer journey and understand how your various channels are performing.
• Enrich your customer understanding and segmentation with predictive insights, including Time to Next Order, Likelihood to Purchase, and Winback Zone.
• Refine your segmentation strategy based on your customers’ on-site and buying behaviors and through ODP’s data science-driven insights.
• Use customer data to personalize messages, content, recommendations and create relevance at every customer interaction.

Configuration

Step 1: Install Service API

1. Before installing the Optimizely Commerce Cloud app in ODP, you need to get the Optimizely Service API NuGet package. Learn more about installing and configuring the Service API.

Step 2: Authorize connection in ODP

1. After installing the Service API, go to App Directory > Optimizely Commerce Cloud > Install App.
2. Under Settings, enter your site URL and select your preferred authentication type. ODP selects the Service API by default because most Commerce Cloud clients have that authentication type. However, if you use the Content Delivery API, select Delivery API because Service API will not work for you.
3. Enter your username and password.
4. If you selected the Delivery API, you will be asked to provide a client ID. Type Default into this field.
   
   
   

   

5. Click Authorize.

Step 3: Launch importing

1. Expand the Imports section.
2. Choose which objects to manage through the integration. ODP enables all imports by default.
   
   
   
   
3. Click Import. You can track the progress in the Activity Log.

Step 4: Set up on-site tracking

To track commerce events on your ecommerce site, you need to add ODP’s JavaScript tag to your site. Copy and paste the snippet below to track standard events in ODP, including:

• • Page view
  • Product view
  • Add to basket
  • Remove from basket
  • Add to wishlist
  • Remove from wishlist
  • Check out started
  • Check out complete
  • Order Confirmed

// Product detail view
if (document.getElementById('productCode')) {
    var productCode = document.getElementById('productCode');
    zaius.event('product', { action: 'detail', product_id: productCode.value });
}

if (document.getElementById('jsCheckoutForm')) {
    var productCode = document.getElementById('productCode');
    zaius.event('checkout', { action: 'start' });
}

if (window.location.href.indexOf("order-confirmation") > 0)
{
    var productCode = document.getElementById('productCode');
    zaius.event('checkout', { action: 'complete' });
}

$(document).ready(function () {

    // Add to cart
    $(document).find('.addToCart').each(function (i, e) {
        $(e).click(function () {
            let code = $(this).attr('data');
            zaius.event('product', { action: 'add_to_cart', product_id: code });
        });
    });

    // Add to wishlist
    $(document).find('.addToWishlist').each(function (i, e) {
        $(e).click(function () {
            let code = $(this).attr('data');
            zaius.event('product', { action: 'add_to_wishlist', product_id: code });
        });
    });

    // Remove from cart
    $('#js-cart-popover').on('click', '.jsRemoveCartItem', function () {
        let code = $(this).attr('code');
        zaius.event('product', { action: 'remove_from_cart', product_id: code });
    });

    $('.large-cart').on('click', '.jsRemoveCartItem', function () {
        let code = $(this).attr('code');
        zaius.event('product', { action: 'remove_from_cart', product_id: code });
    });

    // Remove from wishlist
    $('#js-wishlist-popover').on('click', '.jsRemoveCartItem', function () {
        let code = $(this).attr('code');
        zaius.event('product', { action: 'remove_from_wishlist', product_id: code });
    });

    $('.my-account').on('click', '.deleteLineItemWishlist', function () {
        let code = $(this).attr('data');
        zaius.event('product', { action: 'remove_from_cart', product_id: code });
    });
});

Fields

Commerce Cloud Fields	ODP Fields	Field type
Contact.PrimaryKeyId	opticommerce_id	Customers
Contact.Email	email	Customers
Contact.FirstName	first_name	Customers
Contact.LastName	last_name	Customers
Contact.RegistrationSource	opticommerce_source	Customers
OrderForm.OrderNumber	order_id	Orders
OrderForm.Total	total	Orders
OrderForm.SubTotal	subtotal	Orders
OrderForm.TaxTotal	tax	Orders
OrderForm.ShippingTotal	shipping	Orders
OrderForm.Discounts.DiscountName	coupon_code	Orders
OrderForm.LineItem.Code	product_id	Events
OrderForm.LineItem.DiscountedPrice	price	Events
OrderForm.LineItem.Quantity	quantity	Events
OrderForm.LineItem.ExtendedPrice	subtotal	Events
Entry.Code	product_id	Products
Entry.Name	name	Products
Entry.Assets.Title	image_url	Products
EntryRelation.ParentEntryCode	parent_product_id	Products

 

Requirements

You need to have an existing Optimizely Commerce storefront with the Service API installed.

If you have multiple sites to integrate into ODP, you need to request an ODP account for each site.