Sync Optimizely Data Platform (ODP) Insights and Observations into HubSpot for personalization, segmentation, and workflows to automate campaigns.
The HubSpot Insights Sync creates properties in your HubSpot account on customers, including:
- Time to next order
- Likelihood to purchase
- Discount usage
- Engagement rank
- AOV percentile
- Last purchased product
ODP syncs attributes to HubSpot once a day. If a contact exists in ODP but not in HubSpot, the sync adds the contact; however, HubSpot will not have consent information for the newly created contact.
Benefits of HubSpot Insights Sync
Use this integration to:
- Nurture segments based on Days Until Next Order
- Nudge best customer to sign up for loyalty program (if they have not yet)
- Engage customers entering the winback zone
- Send greetings and offers to customers with upcoming birthdays
Example 1: HubSpot workflow for automated winback
Create an automated winback for your customers at risk of churning. Once set up, customers will be enrolled as they enter your winback zone.
Example 2: Advanced workflow branching
You can use branch messaging with customer insights and observations pulled from ODP.
Example 3: ODP insights on HubSpot contacts
Data from ODP enriches customer data in HubSpot, making every contact more valuable.