Overview
Data is the key component in using Optimizely Data Platform (ODP). The first step to getting data into your account is to integrate the ODP JavaScript tag into your site. The ODP integrations with Shopify and Magento handles this for you. If you are not integrating with Magento or Shopify, place your JavaScript tag in the header of every page on your site.
Once the tag has been installed, reference the information below to add additional historical and ongoing data to ODP.
Integrate by data type
Data falls into one of these data types:
| Data Type | Description | Guide |
| Customers | All fields that describe a customer and their attributes. | Integrate customer data |
| Products | Items in product catalogs expressed as a product entity. | Integrate product data |
| Orders | Purchases in ODP. Each order has a unique ID but can be updated over time, such as a return for a specific order. | Integrate order data |
| Events | The touchpoints a customer has with your brand. | Integrate event data |
| Custom Objects | Your own data objects (tickets, blog posts, venues, and so on). |
Contact Support to learn more about integrating custom objects. |