Note: You must have Optimizely Journey Orchestration (OJO) to send campaigns through the following channels: Email, Web Push, App Push, SMS, MMS. For questions about OJO, reach out to your customer success manager or support@optimizely.com.
Overview
These campaigns engage your customers, drive increased purchase rates, and create a more robust view of your customers over time.
Recommended Campaigns
Use the Optimizely platform to enhance your campaigns as it learns more about your brand, customers, and content.
| Campaign | Setup Time | Purpose |
| Cart Abandonment | ~5 to 30 minutes | Encourage people who have left something in their cart to convert |
| Browse Abandonment | ~5 to 30 minutes | Encourage people who have viewed something to convert |
| Welcome Series | ~5 to 30 minutes | Welcome new customers and thank them for signing up |