Overview
Optimizely has integrations to get your core behavioral information into your marketing programs, including an API that lets you augment these integrations or build your own integrations.
Integrate Your E-Commerce Data
Follow these guides for the providers listed below:
- Optimizely Commerce Cloud
- Shopify (Expect ~5 mins to complete)
- Magento v1 (Expect ~30 mins to complete)
- Magento v2 (Expect ~30 mins to complete)
If you do not have one of these providers, read the section below about what a complete integration collects, then follow this guide or send it to someone on your team to assess the time/effort to complete.
What Does an E-Commerce Integration Collect?
Use an integration that contains the following data to send many common behavioral lifecycle emails:
| Historical | On-Going | Type | |
|
Customer Data |
Yes | Yes |
created updated |
| Order Data | Yes | Yes |
purchase cancel return |
| Product Data | Yes | Yes |
created updated |
| Web Site Data | No | Yes |
pageviews product page views add to cart remove from cart login logout |
This table contains the minimum data needed for integration. The data can always be expanded using our APIs, SDKs, and CSV uploader.