Once you complete the first few steps of onboarding, you can optionally configure additional integrations for your customer and e-commerce data.
For more information about the available integrations in ODP and how to configure them, see this article.
Integrate your e-commerce data
For more information about integrating ODP with a third-party e-commerce product, see the following articles:
- Optimizely Commerce Cloud (B2C)
- Shopify (Expect ~5 mins to complete)
- Magento v1 (Expect ~30 mins to complete)
- Magento v2 (Expect ~30 mins to complete)
If you do not have one of these providers, read the section below about what a complete integration collects.
Data collected by an e-commerce integration
Use an integration that contains the following data to send many common behavioral lifecycle emails (legacy). This table contains the minimum data needed for integration. You can always expand on this data using our APIs, Web SDK and CSV uploader.
All fields that describe a customer and their attributes.
|Order data||Purchases in ODP. Each order has a unique ID but can be updated over time, such as a return for a specific order.||Yes||Yes||
|Product data||Items in product catalogs expressed as a product entity.||Yes||Yes||
|Web site data||The touchpoints a customer has with your brand.||No||Yes||
product page views
add to cart
remove from cart