You can add to your customer profiles by syncing customer loyalty data, like points balance, loyalty tier, and date joined, into Optimizely Data Platform (ODP). Use data from Smile.io for advanced segmentation and dynamic content creation.
Integrating Smile gives you the following values and benefits:
- Create personalized content using your customers’ loyalty points balance and loyalty tiers
- Engage customers between purchases with relevant messages about their loyalty points balance and offer extra points
- Identify customers who are not yet members of your loyalty program and convert them into members
- Share referral URLs in your emails to encourage your customers to invite their friends to try your products
- Reward customers with birthday offers
- You must have a Smile.io Enterprise subscription to use this integration.
- Go to ODP's App Directory > Smile.io > Install App.
- Under Settings, enter your private API key from Smile.io, then authenticate the connection. You can only access the API if you are on Smile’s enterprise plan (Shopify & BigCommerce).
- Expand Configuration and click Sync Loyalty Data.
- You can now start using loyalty data to:
- Create segments in ODP (and sync them to Facebook and Google)
- Enrich your messages with personalized content in your ODP campaigns
|Smile Field||Optimizely Field||Notes|
|smile_id||High confidence identifier in ODP|
|date_of_birth||dob_day, dob_month, dob_year||Split into three date part fields|