Before sending emails, ensure that your users' global subscriptions and list subscriptions are configured correctly.
Importing Your Lists
Refer to the associated guide if you have one of these integrations:
Follow these guides if you do not have one of these integrations or want to add in additional data:
- Upload Global Subscription Status
- Upload Email List
What Is the Difference Between Global Unsubscribe, List Unsubscribe, and GDPR opt-out?
These three concepts describe if you are allowed to contact or collect data on a customer.
Global Unsubscribe says if this user does not allow communication, and it is attached to the user rather than the email address. Even if the user is subscribed to a list, they will not be reachable in campaign execution.
List Unsubscribe determines if a user is reachable when sending to a specific list.
GDPR opt-out means that ODP will not retain or communicate to any identifier associated with that user. This is equivalent to an opt-out of all future communication and data collection, as well as removal of past data.