Overview
Before sending emails, ensure that your users' global subscriptions and list subscriptions are configured correctly.
Importing Your Lists
Refer to the associated guide if you have one of these integrations:
Follow these guides if you do not have one of these integrations or want to add in additional data:
- Upload Global Subscription Status
- Upload Email List
What Is the Difference Between Global Unsubscribe, List Unsubscribe, and GDPR opt-out?
These three concepts describe if you are allowed to contact or collect data on a customer.
Global Unsubscribe says if this user does not allow communication, and it is attached to the user rather than the email address. Even if the user is subscribed to a list, they will not be reachable in campaign execution.
List Unsubscribe determines if a user is reachable when sending to a specific list.
GDPR opt-out means that ODP will not retain or communicate to any identifier associated with that user. This is equivalent to an opt-out of all future communication and data collection, as well as removal of past data.