Personalize with pre-built real-time segments through GraphQL

Optimizely Data Platform’s (ODP's) pre-built real-time segments feature lets you segment your e-commerce site visitors as they arrive on your page and offer them relevant on-site messages based on their engagement with your brand and site, which drives website conversions, revenue/growth and data collection.

ODP delivers pre-built real-time segments through GraphQL, a query language that provides a method for fetching an organization’s data and displaying dynamic content. ODP enabled a publicly accessible interface for GraphQL, the GraphQL Explorer, to make real-time data available on your site. (You can access data only from your ODP account and nobody else can access data from your account.)

Enable pre-built real-time segments in your account

After gaining access to the Charter Program, Optimizely installs a set of pre-built real-time segments in the back-end of your account. These segments are different from the ones available in your ODP account so you will not see these pre-built Real-Time Segments in your Customers > Segments list.

You can use the GraphQL Explorer in your account to confirm that the pre-built real-time segments were  installed. Go to Account Settings > APIs > GraphQL Explorer.

Run a query (like the following) inside the GraphQL Explorer:

query {
  audiences {
    edges {
      node {
        name
      }
    }
  }
}

If the query returns data, you can begin using your pre-built real-time segments.

During your conversations with the Optimizely team, you choose the pre-built real-time segments you want to have installed in your account. Currently, Optimizely offers two types of segments: attribute-based and behavior-based.

Attribute-based segments

• Identified by email – The customer has an email on their profile (ignores consent and reachability).
• Identified by phone – The customer has a phone number on their profile (ignores consent and reachability).
• Email marketing opted-in – Opted-in for email marketing using the default consent model (consent is true or null).
• Phone marketing opted-in – Opted-in for phone marketing using the default consent model (consent is true).
• Email marketing opted-out – Opted-out for email marketing using the default consent model (consent is false).
• Phone marketing opted-out – Opted-out for phone marketing using the default consent model (consent is false or null).
• Opted-in for marketing on any channel – Opted-in at least one email or phone using the default consent model.
• Email unreachable – The customer has an email address but it is invalid or bouncing.
• Phone unreachable – Customer has a phone number but it bounces or the country code makes it unreachable.

Behavior-based segments

• Recent Purchasers – Customers who have purchased in the last 28 days.
• Intent to Buy – Customers who have added to cart and not purchased in the last 28 days.
• Email Engaged – Customers who have opened or clicked on an email in the last 28 days.
• Marketing Engaged – Customers who have engaged (active event) with a marketing message (email, phone, push) in the last 28 days.
• Fresh visitors – Visitors who are visiting for the first day in the last 28 days.
• Returning visitors – Visitors who have visited two or more days within 28 days.
• Active visitors – Visitors who have visited at least two days in the last 7 days.
• Visitors considering a purchase – Visitors who have browsed the same product on two or more days in the last 28 days and have not purchased since.
• Super browsers – Visitors who have looked at 10 or more unique products in the last day.