Note: You must have Optimizely Journey Orchestration (OJO) to send campaigns through the following channels: Email, Web Push, App Push, SMS, MMS. For questions about OJO, reach out to your customer success manager or support@optimizely.com.
Overview
A series of messages is a great way to move customers towards a specific goal such as a purchase, sign-up, or reengagement. Once the customer achieves the goal, you should stop sending messages, especially if there are more substantial discounts.
What is an exit?
An exit facilitates the removal of a customer from a campaign. An exit happens when a customer is no longer reachable (like unsubscribed), no longer meets the campaign criteria, or has reached a specific exit goal. These goals can be anything that you can define with a filter.
Add an exit
Adding an exit is only available once you have multiple touchpoints. If you want to measure the performance of a campaign with a single touchpoint against a specific goal, customize your attribution settings instead.
- Go to Campaigns.
- Click the name of the campaign that requires an exit.
- If there is only a single touchpoint, add another by selecting Add a touchpoint.
- Click Exit Rules.
- Enable Customers who match and select a filter.
- Click Save.
