You can use a series of messages to move customers toward a specific goal such as a purchase, sign-up, or reengagement. You should stop sending messages once the customer meets the goal, especially if there are more substantial discounts.
Add an exit
An exit removes a customer from a campaign when they are no longer reachable (such as unsubscribed), no longer meet the campaign criteria, or have reached a specific exit goal. These goals can be anything that you define with a filter.
You can only add an exit when you have multiple touchpoints. If you want to measure the performance of a single touchpoint campaign against a specific goal, customize your attribution settings instead.
- Go to Activation > Engage.
- Select the campaign that requires an exit.
- Click Add a touchpoint.
- Expand Exit Rules.
- Enable Customers who match a filter and select a filter.
- Click Save.