Use campaign series exits (Legacy)

  • Updated

A series of messages is a great way to move customers towards a specific goal such as a purchase, sign-up, or reengagement. Once the customer achieves the goal, you should stop sending messages, especially if there are more substantial discounts.

What is an exit?

An exit facilitates the removal of a customer from a campaign. An exit happens when a customer is no longer reachable (like unsubscribed), no longer meets the campaign criteria, or has reached a specific exit goal. These goals can be anything that you can define with a filter.

Add an exit

Adding an exit is only available once you have multiple touchpoints. If you want to measure the performance of a campaign with a single touchpoint against a specific goal, customize your attribution settings instead.

  1. Go to Campaigns.
  2. Click the name of the campaign that requires an exit.
  3. If there is only a single touchpoint, add another by selecting Add a touchpoint.
  4. Click Exit Rules.
  5. Enable Customers who match and select a filter.
  6. Click Save.