Optimizely Web Experimentation resources

If this is your first time using Optimizely Web Experimentation, see Get started with Optimizely Web Experimentation.

Set up Optimizely Web Experimentation

For help with implementing Optimizely Web Experimentation on your website, see the following articles:

• Implement the one-line JavaScript snippet.
• To learn how the snippet works, see Snippet order of activation. 
• To enable cross-origin tracking for the snippet, see Cross-origin tracking.
• To track your visitors' actions, see Events: Track clicks, pageviews, and other visitor actions.
• To use Optimizely Web Experimentation with single-page applications (SPAs), see Dynamic websites and single-page applications.
• Prepare Optimizely Web Experimentation for your site.
• Set up the pages, events, and audiences you can reuse for experiments.
• See Manage collaborators to manage user-based permissions and access to your projects.
• Access account ID and multi-account login.
• Create and manage projects.
• Cookies and localStorage in the Optimizely Web Experimentation snippet.

Build experiments

Once you have implemented Optimizely Web Experimentation on your website, you can start building your experiments. The following links are helpful to get you started:

• Six steps to create an experiment.
• Experiment types: A/B, multivariate, and multi-page.
• To create variations or experiences and target a group of visitors according to specific attributes, see Visual Editor in Optimizely Web Experimentation.
• To make changes to your site experience for different groups of customers, see Custom code in Optimizely Web Experimentation.
• See Target URLs to choose where your experiment runs and page-level activation to decide where experiments run and how they activate.
• See Pages and URL targets for help with choosing which pages to target for your experiments.
• See Events: Track clicks, pageviews, and other visitor actions to measure how visitors engage with your site.
• Create a metric in Optimizely Web Experimentation.
• Learn about the difference between events and metrics.
• Target audiences by choosing which visitors to include.
• Compare two separate URLs, like two homepages, as variations in an A/B test using redirect experiments.
• Use Optimizely with single page applications (SPAs), like React and Vue sites.
• Reusable templates let you add custom features to your site (like carousels, banners, and lightboxes) without involving a developer every time. For more information, see Create reusable templates for custom features using Extensions.

Ideas to help you build experiments

• Ten common experiments and how to build them.
• Testing ideas for ecommerce and retail sites
• Testing ideas for lead generation and business-to-business (B2B) sites
• Testing ideas for media and publishing sites
• Testing ideas for travel and hospitality sites
• The big book of experimentation

Test and troubleshoot

Thoroughly test your experiment before deploying it:

• Preview and publish your experiment – Use the Optimizely Web Experimentation Preview tool to check that variations, audiences, and events look and work the way you want them to.
• Create an advanced experiment plan and QA checklist.
• Check how events fire.
• Verify that the snippet is up-to-date.
• Identify if you qualify for an audience.

Turn results into action

After you run your experiment and gather some results, turn them into actions. For more information on how to interpret your results and share them with your team:

• The Results page – See the impact of your changes on key metrics.
• Segment your results – Filter your results by groups of visitors for a more granular view.
• How long to run an experiment – Decide when to pause or stop an experiment.
• Interpret your results – View your experiment data and learn from the results.
• Take action based on experiment results – Send all traffic to a winning variation, learn from losing ones, and iterate on inconclusive experiments that do not reach statistical significance.
• Share your results with stakeholders.

Grow your optimization program

See Optimization Methodology to learn more about building an impactful optimization program.