Integrations in Optimizely Web and Full Stack

  • Updated
This topic describes how to:
  • Discover the platforms that integrate with Optimizely Web
  • Familiarize yourself with available integrations in Optimizely Web

Optimizely integrates with a few best-of-breed technology platforms; each provides a different view of your site. Use integrations to discover powerful ways to target content, measure results, and enhance your visitors' experiences. 

Enable integrations in Optimizely


To enable an integration in Optimizely Web:

  1. Go to Settings > Integrations
  2. Select your desired integration.
  3. Toggle the integration to On.
  4. Click Accept on the Turn on Integration window.
  5. (Optional) Select Enable the integration by default for all new experiments.
  6. Click Save.

Available integrations in Optimizely Web

Optimizely Web offers several out-of-the-box, one-click integrations for platforms our customers use frequently. We'll be adding more soon.

Available with all Optimizely plans

  • Google Analytics Classic

  • Google Universal Analytics

  • Contentsquare

  • Adobe Analytics

Available with Scale plans only

  • Adobe Audience Manager

  • BlueKai

  • Demandbase

  • Google Adwords

  • Krux

  • Lotame

  • Lytics

  • Relay42 (built by partner)

  • Slack

  • Tealium AudienceStream 

Here is a list of our Optimizely Integration articles: 

Here is a list of resources for integrations built by Optimizely Partners: 

Available in Full Stack

The Optimizely for Jira app allows users to connect their Optimizely and Jira workflows without unnecessary duplication of effort. Read Integrate Optimizely with Jira to learn more.