Integrations in Optimizely Web Experimentation and Optimizely Feature Experimentation

  • Updated

This topic describes how to:

  • Discover the platforms that integrate with Optimizely Web Experimentation
  • Familiarize yourself with available integrations in Optimizely Web Experimentation

Optimizely Web Experimentation integrates with a few best-of-breed technology platforms; each provides a different view of your site. Use integrations to discover powerful ways to target content, measure results, and enhance your visitors' experiences. 

Enable integrations in Optimizely Web Experimentation


To enable an integration in Optimizely Web Experimentation:

  1. Go to Settings > Integrations
  2. Select your desired integration.
  3. Toggle the integration to On.
  4. Click Accept on the Turn on Integration window.
  5. (Optional) Select Enable the integration by default for all new experiments.
  6. Click Save.

Available integrations in Optimizely Web Experimentation

Optimizely Web Experimentation offers several out-of-the-box, one-click integrations for platforms our customers use frequently. We'll be adding more soon.

Available with all Optimizely Web Experimentation plans

  • Google Analytics Classic

  • Google Universal Analytics

  • Contentsquare

  • Adobe Analytics

Available with Scale plans only

  • Adobe Audience Manager

  • BlueKai

  • Demandbase

  • Google Adwords

  • Krux

  • Lotame

  • Lytics

  • Relay42 (built by partner)

  • Slack

  • Tealium AudienceStream 

Here is a list of our Optimizely Web Experimentation Integration articles: 

Here is a list of resources for integrations built by Optimizely Web Experimentation Partners: 

Available in Optimizely Feature Experimentation

The Optimizely Feature Experimentation for Jira app allows users to connect their Optimizely Feature Experimentation and Jira workflows without unnecessary duplication of effort. Read Integrate Optimizely Feature Experimentation with Jira to learn more.