Manage events in Optimizely Web Experimentation

  • Updated
  • Optimizely Web Experimentation
  • Optimizely Personalization

In Optimizely Web Experimentation and Optimizely Personalization, you can create and manage Click, Custom, and Pageview events on the Implementation > Events page. An event always lives on a page, so they are organized according to the pages that they are attached to.

Filter events

On the Implementation > Events page, expand the Status drop-down list and select Active (default) or Archived. Active events are included in the snippet. Archived events are not included in the snippet.

Edit an event

  1. Go to Implementation > Events.
  2. Click the event name or click More (...) > Settings for the event you want to edit.
  3. Edit the event as desired and click Save Page.

Archive an event

Archiving events has the same effect as deleting them. Archived events are no longer tracked and are removed from the snippet.

Pageview events are attached to a page and created automatically, so when you archive a pageview event, you actually archive the page. If you archive a page, existing campaigns that use that page are not affected, but you cannot add the page to any new campaigns.

  1. Go to ImplementationEvents.
  2. Click More (...) > Archive for the event you want to archive. A warning displays.
  3. Click Archive.

Unarchive an event

  1. Go to Implementation > Events.
  2. Expand the Status drop-down list and select Archived.
  3. Click More (...) > Unarchive for the event you want to unarchive.

To unarchive events within an archived page, you also have to unarchive the page. Optimizely displays an alert  to confirm that you want to unarchive the event and page at the same time.