Organizing experiments and campaigns best practices for Optimizely Web Experimentation

  • Updated
This topic describes how to:
  • Organize experiments in a project
  • Quickly filter and find experiments

As your optimization program grows, your Optimizely Web Experimentation project will include more and more experiments. Sifting through them can be overwhelming.

Below, we provide a few tips to help you find and organize your experiments and Personalization campaigns.

Archive and un-archive experiments

Consider archiving experiments that are no longer active, so they do not show up in your project. You will still be able to reference and un-archive the experiment if you like.

To archive an experiment:

  1. Navigate to the Home page.

  2. In Optimizely Web Experimentation, click the Actions (...) icon next to the experiment you want to archive and select Archive.

To un-archive an experiment:

  1. Navigate to the Experiments dashboard.

  2. Click the dropdown menu and select Archived.


  3. Select an experiment's Action icon (...) and click Unarchive.


You cannot un-archive an experiment that is part of a running campaign. You must pause the campaign, un-archive the experiment, and then start the campaign again.

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