Anonymize IP addresses in Optimizely

This article on how to Anonymize IP addresses in Optimizely explains how you can easily anonymize your visitors’ IP addresses before Optimizely stores event data, either by project or by account.

Control cookies and user IDs

Optimizely’s products use identifiers to control content delivery and provide analytics. 

Optimizely Web uses a cookie to identify visitors to your site. This article on cookies and localStorage in the Optimizely snippet explains the purpose and behavior of key cookies used by Optimizely Web. Optimizely Web can be integrated with popular tag management and cookie banner tools to make it easier for you to customize your approach to cookie compliance. This article on how to enable opt-in options for Optimizely cookies and local storage describes options for managing cookies and local storage set by Optimizely Web. In addition, you can set a cookie expiration through our APIs.

Optimizely Full Stack allows you to set your own identifiers. This article on identifying users explains how to define and manage user IDs in Optimizely Full Stack.

Help with data subject requests

This article on how to request or delete records for GDPR describes how Optimizely can help you respond to an EU or California data subject’s request to access or delete their personal data. 

Data security

This page on Optimizely Security describes Optimizely’s technical and organizational measures on data security. This page describes the data stores that Optimizely has encrypted at rest.

Other project settings in Optimizely

Some customers may prefer a higher level of privacy for the functionality and information handled by the Optimizely snippet. This article outlines project settings that can help you adjust the level of privacy protection applied to your experiments.