This topic describes how to:
This article summarizes key privacy and data protection controls available to Optimizely Customers and may be particularly relevant to customers subject to Europe’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).
Anonymize IP addresses in Optimizely Experimentation
This article on how to Anonymize IP addresses in Optimizely Web Experimentation explains how you can easily anonymize your visitors’ IP addresses before Optimizely Web Experimentation stores event data, either by project or by account.
Control cookies and user IDs
Optimizely Experimentation products use identifiers to control content delivery and provide analytics.
Optimizely Web Experimentation uses a cookie to identify visitors to your site. This article on cookies and localStorage in the Optimizely Web Experimentation snippet explains the purpose and behavior of key cookies used by Optimizely Web Experimentation. Optimizely Web Experimentation can be integrated with popular tag management and cookie banner tools to make it easier for you to customize your approach to cookie compliance. In addition, you can set a cookie expiration through our APIs.
Optimizely Web Experimentation allows you to set your own identifiers. This article on identifying users explains how to define and manage user IDs in Optimizely Full Stack.
Help with data subject requests
The Optimizely Trust Center describes how Optimizely Web Experimentation can help you respond to an EU or California data subject’s request to access or delete their personal data.
This page on Optimizely Security describes Optimizely’s technical and organizational measures on data security. This page describes the data stores that Optimizely Web Experimentation has encrypted at rest.
Other project settings in Optimizely Web Experimentation
Some customers may prefer a higher level of privacy for the functionality and information handled by the Optimizely Web Experimentation snippet. This article outlines project settings that can help you adjust the level of privacy protection applied to your experiments.