Marketing system overview

  • Updated

The marketing system provides a new Campaigns user interface, in addition to the legacy campaign system, for managing campaigns and discounts.

Use Optimizely Customized Commerce's Marketing system to create discounts and promotions that can be applied to products, orders, or shipping. Typically, promotions are created and managed by marketing and catalog managers, and other users who handle pricing and discounts.

The marketing features allow you to create campaigns with unique and compelling discounts. Discounts are typically based on a percentage or fixed value. You can target discounts to specific customers, time periods, or markets.

Common marketing tasks are listed below. Available tasks depend on whether you are using the new Marketing system, or the legacy marketing system.

Marketing view