Overview of Optimizely Products

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The features of the Optimizely Digital Experience Platform are described in this user guide. Note that you may not have everything described here installed on your website. What you see in the user interface depends on your specific system permissions. Check with your system administrator to find out what is available to you.

Optimizely Digital Experience Platform

The base of the Optimizely Digital Experience Platform (DXP) is Optimizely Content Management System (CMS), Optimizely Custom Commerce (B2C), and Optimizely Campaign for content publishing, merchandising and campaign management. The platform can be extended with applications (apps) in areas like e-commerce, search, marketing, and personalization, providing a powerful and user-friendly foundation for managing the digital experience for your online visitors.

Image: Optimizely products architecture

Optimizely Content Management System

Optimizely Content Management System (CMS) is a powerful yet easy to use web content management system, based on cutting edge technology. The intuitive user interface and superior usability of CMS lets  experienced and occasional users efficiently manage website content. Optimizely CMS is the foundation for the Optimizely Digital Experience Platform, and is required for most Optimizely products and extensions. See Optimizely Content Management System (CMS).

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Optimizely Content Marketing Platform Optimizely Content Marketing Platform

Optimizely Content Marketing Platform (CMP) brings teams together on a single platform to share plans, collaborate on assets and flawlessly execute campaigns. See also Integrate Optimizely Content Marketing Platform with Optimizely Content Management System.

Optimizely Custom CommerceOptimizely Customized Commerce

Adding Optimizely Customized Commerce to your CMS solution brings e-commerce functionality such as catalog, customer, and order management, combining the powerful content publishing and display features of CMS with advanced back-end web shop management. Optimizely Customized Commerce is part of the Optimizely Digital Experience Platform. It requires a specific installation and license. See Optimizely Customized Commerce.

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Optimizely Configured CommerceOptimizely Configured Commerce

Optimizely Configured Commerce provides e-commerce functionality for business-to-business (B2B) customers. Its features include catalog, customer, and order management, and combines powerful content publishing and display features of CMS with advanced back-end web shop management. Configured Commerce is part of the Optimizely Digital Experience Platform. It requires a specific installation and license. See Get started with Optimizely Configured Commerce.  See also Integrate Optimizely Configured Commerce with Optimizely Content Management System.

Optimizely Performance Information ManagementOptimizely Product Information Management

Natively built to integrate with Optimizely Configured Commerce, Optimizely Product Information Management (PIM) lets small teams set up their catalog and product data requirements and provides functionality to efficiently manage the data acquisition and curation process. It also integrates with Optimizely Customized Commerce and requires a specific installation and license. See Optimizely Product Information Management.

Optimizely CampaignOptimizely Campaign

With Optimizely Campaign you can orchestrate omnichannel campaigns from a single screen, and send triggered emails based on real-time behavior. You can coordinate and segment large volumes of messages, including personalized product recommendation. Optimizely Campaign is part of the Optimizely Digital Experience Platform. It is delivered as a service, and requires specific license keys and setup. After service onboarding, you can access it from your web browser. See Optimizely Campaign.

Image: Marketing Automation campaign example

Optimizely Search & NavigationOptimizely Search & Navigation

Optimizely Search & Navigation adds advanced search functionality to websites. Optimizely Search & Navigation bases search functionality on visitor search behavior and website statistics. Using this information, you can add automatic landing pages, adaptive navigation, and guided search to increase website traffic and boost conversion rates. Optimizely Search & Navigation is part of the Optimizely Digital Experience Platform. It is included in the Optimizely Cloud services; for on-premises installations it requires a specific installation and license. See Optimizely Search & Navigation.

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Optimizely Visitor IntelligenceOptimizely Visitor Intelligence

Optimizely Visitor Intelligence is a user interface for viewing and filtering visitor profiles, and creating customer segments that can be used in omnichannel marketing campaigns. The Optimizely Visitor Intelligence information is based on tracking of the behavior of your online visitors, for example when viewing content, or products on an e-commerce site. Optimizely Visitor Intelligence is part of the Optimizely Digital Experience Platform. It requires a specific installation and license. See Optimizely Visitor Intelligence.

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Optimizely Content RecommendationsOptimizely Content Recommendations

Optimizely Content Recommendations anonymously tracks visitor activity on a website to build a profiles for each visitor. Analysis of a unique profile lets you deliver the most relevant content to each visitor. For example, based on the visitor's activity on the website, the topic cloud in the following image shows a visitor's interest in retirement, which you can use to recommend articles, blog posts, or other content related to retirement planning. See Optimizely Content Recommendations.

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Optimizely Product RecommendationsOptimizely Product Recommendations

Optimizely Product Recommendations lets you create and configure a merchandising campaign with personalized product recommendations from the personalization portal. Wherever you display your products – on the web or on a mobile device – Optimizely optimizes the ranking for every visitor, including behavioral data and merchandising strategies. Product Recommendations is part of the Optimizely Digital Experience Platform. It requires a specific installation and license. See Optimizely Product Recommendations.

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Optimizely Email Product RecommendationsOptimizely Email Product Recommendations

Optimizely Email Product Recommendations lets you include personalized product recommendations in any email, including cart abandonment and retargeting emails, from the personalization portal. You can also work with behavioral triggers to detect on site behaviors and act upon them through automated personalized emails. Email Product Recommendations is part of the Digital Experience Platform. It requires a specific installation and license. See Optimizely Email Product Recommendations.

Optimizely Triggered Messages Optimizely Triggered Messages

Send automated personalized emails via an Email Service Provider (ESP) that are triggered by the on-site actions of the email recipient. These emails typically alert the user of a price reduction or some form of abandonment. Because Optimizely captures user behavior, you also can use this behavior to include alternative recommendations to abandoned or browsed products. See Optimizely Triggered Messages.

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Optimizely AppsOptimizely Apps

There are many applications (apps) made by Optimizely and third-parties, available for extending your Optimizely Digital Experience Platform. The apps from Optimizely described here add features such as search analytics, and social media and marketing tool integrations. Add-ons require separate installations, and some also require a specific license. See Marketing Automation and other app descriptions.