The features of the Optimizely Digital Experience Platform are described in this user guide. Note that you may not have everything described here installed on your website. Also, what you see in the user interface, depends on your specific system permissions. Check with your system administrator to find out what is available to you.
The Optimizely Digital Experience Platform
Click the elements in the graphic to go directly to the corresponding documentation page.
The base of the Optimizely Digital Experience Platform is CMS, Optimizely Commerce, and Optimizely Campaign for content publishing, merchandising and campaign management. The platform can be extended with add-ons in areas like e-commerce, search, marketing, and personalization, providing a powerful and user-friendly foundation for managing the digital experience for your online visitors.
Optimizely Content Cloud (CMS)
Optimizely Content Cloud is a powerful yet easy to use web content management system, based on cutting edge technology. The intuitive user interface and superior usability of Optimizely Content Cloud let experienced and occasional users efficiently manage website content. Optimizely Content Cloud is the foundation for the Optimizely Digital Experience Platform, and is required for most Optimizely products and extensions. See Content Cloud.
Optimizely Commerce Cloud
Adding Optimizely Commerce Cloud to your CMS solution brings e-commerce functionality such as catalog, customer and order management, combining the powerful content publishing and display features of CMS with advanced back-end web shop management. Optimizely Commerce Cloud is part of the Optimizely Digital Experience Platform. It requires a specific installation and license. See Commerce Cloud.
See the Commerce section of the user guide.
Optimizely B2B Commerce
Optimizely B2B Commerce brings e-commerce functionality directly targeted towards B2B customers. Its features include catalog, customer and order management, and combines powerful content publishing and display features of CMS with advanced back-end web shop management. B2B Commerce is part of the Optimizely Digital Experience Platform. It requires a specific installation and license. see Optimizely B2B Commerce.
Natively built to integrate with B2B Commerce, Optimizely PIM allows small teams to quickly setup their catalog and product data requirements and provides functionality to efficiently manage the data acquisition and curation process. It requires a specific installation and license. See Optimizely PIM.
With Optimizely Campaign you can orchestrate omnichannel campaigns from a single screen, and send triggered emails based on real-time behavior. You can coordinate and segment large volumes of messages, including personalized product recommendation. Optimizely Campaign is part of the Optimizely Digital Experience Platform. It is delivered as a service, and requires specific license keys and setup. After service onboarding, you can access it from your web browser. See Optimizely Campaign.
Optimizely Search & Navigation
Optimizely Search & Navigation adds advanced search functionality to websites. Optimizely Search & Navigation bases search functionality on visitor search behavior and website statistics. Using this information, you can add automatic landing pages, adaptive navigation, and guided search to increase website traffic and boost conversion rates. Optimizely Search & Navigation is part of the Optimizely Digital Experience Platform. It is included in the Optimizely Cloud services; for on-premises installations it requires a specific installation and license. See Search & Navigation.
Optimizely Visitor Intelligence
Optimizely Visitor Intelligence is a user interface for viewing and filtering visitor profiles, and creating customer segments that can be used in omnichannel marketing campaigns. The Optimizely Visitor Intelligence information is based on tracking of the behavior of your online visitors, for example when viewing content, or products on an e-commerce site. Optimizely Visitor Intelligence is part of the Optimizely Digital Experience Platform. It requires a specific installation and license. See Optimizely Visitor Intelligence.
Content Recommendations anonymously tracks visitor activity on a website to build a profiles for each visitor. Analysis of a unique profile lets you deliver the most relevant content to each visitor. For example, based on the visitor's activity on the website, the topic cloud in the following image shows a visitor's interest in retirement, which you can use to recommend articles, blog posts, or other content related to retirement planning. See Content Recommendations.
Product Recommendations lets you create and configure a merchandising campaign with personalized product recommendations from the personalization portal. Wherever you display your products – on the web or on a mobile device – Optimizely optimizes the ranking for every visitor, including behavioral data and merchandising strategies. Product Recommendations is part of the Optimizely Digital Experience Platform. It requires a specific installation and license. See Product Recommendations.
Email Product Recommendations
Email Product Recommendations lets you include personalized product recommendations in any email, including cart abandonment and retargeting emails, from the personalization portal. You can also work with behavioral triggers to detect on site behaviors and act upon them through automated personalized emails. Email Product Recommendations is part of the Digital Experience Platform. It requires a specific installation and license. See Email Product Recommendations.
Send automated personalized emails via an Email Service Provider (ESP) that are triggered by the on-site actions of the email recipient. These emails typically alert the user of a price reduction or some form of abandonment. Because Optimizely captures user behavior, you also can use this behavior to include alternative recommendations to abandoned or browsed products. See Triggered Messages.
There are many add-ons made by Optimizely and third-parties, available for extending your Optimizely Digital Experience Platform. The add-ons from Optimizely described here add features such as search analytics, and social media and marketing tool integrations. Add-ons require separate installations, and some also require a specific license. See Marketing Automation and other add-on description.