Personalization lets you individualize content displayed to online visitors or sent to them by email, instead of showing the same content to everyone.
Optimizely Personalization includes the following features:
- Content Recommendations
- Visitor groups
- Personalization Product Suite
The following Personalization Product Suite features are part of the Optimizely Digital Experience Platform. Each feature requires a specific installation and license. After service on-boarding, you can access it from your web browser. See Optimizely World for technical information.
You can apply Personalization to an individual visitor, or for a segment of visitors. Personalization uses intelligent algorithms and also can be manually configured by administrators, editors, marketers, or merchandisers. Using visitor groups, you can manually target content for first-time site visitors, or visitors from a specific region. You can also apply automatic content recommendations, based on individual or group website behavior, and create email campaigns for selected groups.
Personalization tools include behavioral search ranking, product recommendations for web and email, promotion creatives, and automatic triggers and actions to help increase conversions and average order value.
|Content recommendations||Suggests topics of interest based on real-time website interaction, visitor profiles, and intelligent algorithms. Personalizing content is a powerful way to increase visitor engagement. For example, you can provide articles of specific interest on a news site.|
Creates and configures a merchandising campaign with personalized product recommendations. Whether you display your products on the web or on a mobile device, Optimizely optimizes the ranking for every visitor, including behavioral data and merchandising strategies.
|Email Content Recommendations||
Includes personalized content recommendations in any email, including retargeting emails.
|Email Product Recommendations||
Includes personalized product recommendations in any email, including cart abandonment and retargeting emails.
Works with behavioral triggers to detect on-site behaviors and act on them through automated, personalized emails. Triggered Messages works with Email Product Recommendations and Optimizely Campaign only.
|Optimizely Visitor Intelligence||
Tracks and saves data about your website visitors, such as their name, email, associated company, and country of origin. You can then use this data in your campaigns, to craft and distribute personalized messages for specific target groups.
Available only if you have the features for the Personalization Product Suite installed on your site. The Personalization Portal is the user interface for accessing the features for Product Recommendations, Email Product Recommendations, Email Content Recommendations, Triggered Messages, and Promoted content. Features include automatic product and content recommendations online and through email.
|Promoted Content||Promoted Content is available for Optimizely customers who use a non-Optimizely platform. Optimizely platform customers can use similar functionality built into Optimizely CMS. See the Optimizely Promote User Guide (in PDF format only). See also the CMS Personalization developer guide.|
|Visitor groups||Visitor groups are a simple way to work with content personalization in Optimizely, using built-in functionality. You can for example design a product banner, a landing page, or a registration form, with content targeted towards for example first-time visitors, or visitors from a geographic region or market.