Optimizely Recommendations

  • Updated

Optimizely Recommendations lets you individualize content displayed to online visitors or sent to them by email instead of showing the same content to everyone.

Optimizely Recommendations includes the following features:

  • Optimizely Content Recommendations – Suggests topics of interest based on real-time website interaction, visitor profiles, and intelligent algorithms. Personalizing content is a powerful way to increase visitor engagement. For example, you can provide articles of specific interest on a news site.
  • Optimizely Product Recommendations – Creates and configures a merchandising campaign with personalized product recommendations. Whether you display your products on the web or a mobile device, Optimizely optimizes the ranking for every visitor, including behavioral data and merchandising strategies.
  • Optimizely Email Content Recommendations – Includes personalized content recommendations in any email, including retargeting emails.
  • Optimizely Email Product Recommendations – Includes personalized product recommendations in any email, including cart abandonment and retargeting emails.
  • Optimizely Triggered Messages – Works with behavioral triggers to detect on-site behaviors and act on them through automated, personalized emails. Triggered Messages work only with Email Product Recommendations and Optimizely Campaign.
  • Optimizely Visitor Intelligence – Tracks and saves data about your website visitors, such as their name, email, associated company, and country of origin. You can then use this data in your campaigns to craft and distribute personalized messages for specific target groups.
  • Recommendations Portal – Available only if you have the features for the Optimizely Recommendations Product Suite installed on your site. The Recommendations Portal is the user interface for accessing the features for Product Recommendations, Email Product Recommendations, Email Content Recommendations, Triggered Messages, and Promoted content. Features include automatic product and content recommendations online and through email.
  • Promoted Content – Promoted Content is available for Optimizely customers who use a non-Optimizely platform. Optimizely platform customers can use similar functionality built into Optimizely CMS. See also the CMS Recommendations developer guide.
  • Audiences – Audiences are a simple way to work with content recommendations in Optimizely. You can, for example, design a product banner, a landing page, or a registration form with content targeted towards first-time visitors or visitors from a geographic region or market.

The following Recommendations Product Suite features are part of the Optimizely Digital Experience Platform (DXP). Each feature requires a specific installation and license. After service onboarding, you can access it from your web browser.

You can apply recommendations to an individual visitor or a segment of visitors. Recommendations use intelligent algorithms and can be manually configured by administrators, editors, marketers, or merchandisers. You can manually target content for first-time site visitors or visitors from a specific region using audiences. You can also apply automatic content recommendations based on individual or group website behavior and create email campaigns for selected groups.

Recommendation tools include behavioral search ranking, product recommendations for web and email, promotion creatives, and automatic triggers and actions to help increase conversions and average order value.