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Optimizely Visitor Intelligence provides the user interface to view commerce reports for insights into collected customer data. Each report is listed separately in the Report section.

Image: Commerce report

Data can be separated into different scopes by a developer. A scope is used to separate data belonging to a business area, such as brands or markets, or to separate the behaviors of a tracked user. Each user can have a separate profile and interactions history per scope, so that personalization and marketing activities are relevant to the behavior within the context of that scope.

Commerce report

The Commerce report contains the following charts for an e-commerce site. The charts help you understand how visitors are interacting with your site. The report is updated every hour. The reporting period is 3 months from past hour. The reporting period cannot be changed in the current version of Optimizely Visitor Intelligence.

  • Scope Selector – In the scope selector you can select a scope and see charts for that scope. By default, All Scopes is selected and data from all scopes are applied to charts. This is not an issue if you only have one scope, but you should keep in mind that it mixes profiles and track events across all scopes when your site has more than one scope.
  • Unique Visitors – Number of unique profiles who visited the website.
  • Mobile Devices – Number of mobile devices used to visit the website.
  • Average Session Time – The average time visitors spend on the website in each session.
  • Bounce Rate – The percentage of visitors who only visited the first (landing) page in the website and did nothing else.
  • Visitors by Country – Number of visitors from each country/region. The size of the circle presents the amount of visitors.
  • Searches on Search Term – Number of searches for each keyword that a visitor typed in the search bar.
  • Daily Revenue – Total sells in each day.
  • Units – Number of products sold in each day.
  • Checkout and Cart – Number of checkouts and number of actions that added product into shopping cart.