Optimizely Search & Navigation has default properties, such as Title, Summary, and Content, automatically mapped to corresponding content properties. Each property has a weight setting that affects search result rankings. You can adjust the weight settings, which is called boosting.
Boost weight settings if your site has specific and well-defined content types. For example, if your site hosts scientific articles whose summaries are generally well-written and of great importance, increase the Summary weight so it has a greater impact on search rank.
Change weight settings
- From the edit view, select Search & Navigation > Configure > Boosting. Default properties are displayed on the left of the screen.
Title – Content title. For Optimizely Content Management System (CMS) content, it is typically the Name if not specified by the developer. For crawled content, it is the
<title>-tag. For custom types, the title is, by default, the SearchTitle property if not specified by the developer.
- Content – Web page content.
- Summary – The introduction, summary, abstract, or similar property type.
- Document content – The content of an asset, such as a PDF or Word document.
- Title – Content title. For Optimizely Content Management System (CMS) content, it is typically the Name if not specified by the developer. For crawled content, it is the
- Click a check box to change a property's weight in the Weight column.
- Click Save.
Notes about changing weight settings
- To test the impact of property weight changes, click Preview the boosting effect from the right side of the Boosting screen.
- To revert the changes, click Reset to default values from the Boosting screen under the list of properties.
- These settings affect search results for all content types and all languages on all websites in your implementation.