BYOID has officially been released!
BYOID has officially been rolled out to 100% of Optimizely’s customers. Now you can identify your users the way you’d like!
What is BYOID?
BYOID stands for Bring Your Own ID and enables you to set your own unique identifier instead of relying on the auto-generated Optimizely cookie that tracks your user’s identity.
With the ever-evolving security landscape, including GDPR’s cookie compliance policy and ITP 2.3’s shortened first-party cookie retention policy, it’s important to Optimizely that we allow our customers as much flexibility as possible.
By bringing your own ID, you unlock the potential to consolidate identity management, reduce data discrepancies, and be able to support a cookie-less identity solution. Additionally, you can now use the same ID to track customers throughout our Full Stack product and Web and Performance Edge products!
What can I use as an ID?
Optimizely recommends that you use an existing cookie that you already use to conduct data analysis, such as your Google Analytics ID or Segment ID. Using the same ID will later help with data analysis if you want to compare to your own proprietary data set.
If you have any questions or feedback, feel free to email us at email@example.com! Keep on optimizing!