New Season – New Audience Conditions

Optimizely Web is excited that the Christmas Season is upon us and as part of the celebration, we are proud to have rolled out an expansion to our current location-based audience conditions. We are happy to announce we now support DMA regions in our Audience Conditions!

DMA (Designated Market Area) regions were created by Nielsen for better targeting of advertising and direct messaging campaigns across the US. Using DMA region targeting allows your experiment to unlock decades of marketing research from Nielsen on specific users in standardized geographic areas that stretch beyond specific zip codes, city borders, or other delimiting factors. For more information on location targeting audience conditions, please visit our documentation.

The gifts keep coming...

While viewing our docs, you may have noticed some exciting UI changes. We’re working behind the scenes on some thrilling updates on our developer and knowledge base documentation. As our Optimizely brand continues to grow, we’re excited to combine all our documentation under one instance. These updates will help you find the information you need quicker and easier than ever. We will be moving our release notes (the thing you are reading) to our knowledge base documentation, along with other exciting updates coming soon, so stay tuned!

Conclusion

If you have any questions or feedback, feel free to email us at support@optimizely.com! Keep on optimizing!