Acoustic (Silverpop) connector (CMS 12)

The Acoustic (Silverpop^®) connector add-on automatically exports form data from your website to your Acoustic account database by mapping Optimizely form fields to Acoustic database fields. For information about other database connector add-ons, see Marketing Automation.

You can personalize and target messages based on profile information collected through the Acoustic integration. You can apply personalization to forms, blocks, dynamic content and mailings.

Setting up Optimizely forms with Acoustic

The Forms Marketing Automation Integration (MAI) connector lets you connect Optimizely form fields to a Acoustic (Silverpop) database. See also: Marketing Automation.

1. In the app selector, select Addons > Marketing Automation.
2. Click Create. The Add connector view displays.
   
3. Select Silverpop (Acoustic) from the available connectors list. The Salesforce configuration settings screen appears. Enter the information associated with your Acoustic (Silverpop) account and click Save.

   

   • Connector Type. Enter the name of the connector.
   • Engage pod number. Select the pod number.
   • Refresh token. Enter the token you got from the Acoustic portal.
   • Include all lists. Enable to include all contact lists. If enabled, Database Folder Id does not appear. If disabled, and no Database Folder ID is specified, lists are obtained from the top-level folders only, and not any subfolders.
   • Tracking scripts. Select one of the options.
4. Create a form on a page.
5. Click All Properties on the form.
6. Open the Mappings tab.
7. Select the database to which you map the form fields from the MA System Database drop-down field.
8. Click Publish.
9. On the form, select Edit from a form field's context menu.
10. Open the Mappings tab. The database option that you selected earlier appears.
11. Select the database to which you map the form fields from the MA System Database drop-down field.

    

12. Repeat steps 9 through 11 for as many fields that you want to map.
13. Click Publish.

To test the mapping, go to your form on a published page, fill in and submit the form, then go to your Acoustic provider to verify that the user is added to the appropriate database (Silverpop Contacts).

Managing Acoustic Engage database

Connect Optimizely with the Acoustic Engage to manage the database as follows:

1. On the global menu, log in to Acoustic Engage with your URL and login credentials. You need an account in Acoustic Engage that can be granted access to the Optimizely application for Optimizely to communicate with Acoustic Engage. On the dashboard you can manage data, content, automation, scoring and report in the main menu.

   

2. To generate the refresh token, go to Settings > Org Admin > Organization Settings.
3. Expand Application Account Access and select Add Account Access.
4. In Application, select Optimizely CMS and add a helpful text to the Description box.
5. Click Add. An e-mail with the refresh token is sent to the notification address set up for the selected user.

   

6. Copy and paste the refresh token into the Optimizely CMS admin view > Settings > Refresh token.

Creating a mailing

The Acoustic connector add-on lets you create or edit an email template within Optimizely. Any changes to this template will automatically be replicated to the associated template in Acoustic.

Once you publish it, the email template will be saved into Acoustic. You can adapt your email communication based on the user’s behavioral data to certain score, such as website sections browsed, links selected, and so on.

Create a mailing in Optimizely as follows:

1. Create a page.
2. Click [Silverpop] Mail Template.

   

3. Enter the required properties, such as name of the newsletter, database used, subject and the address sent from, and click Create.

   

4. Add content such as text and media. The template supports both content in HTML and text, and you should add content to both, in case the recipients have disabled emails in HTML format.
5. Select the CRM enabled property to enable this template to be shared with the CRM integration.
6. Publish the mail template.
7. Log in to Silverpop > Home > Content > View Mailings to see the mail template created.
8. Select the mail template, add content and submit the mailing. Acoustic then starts tracking of the recipients demographic and behavioral data.

Personalization using a block

Personalize the block as described in Personalizing with visitor groups. Connect the block to any of the existing visitor groups in edit view.

If it is a form block, add the form you have created and connected to Acoustic.

In this example, associated content appears on a page when the visitor match the Swedish profiles criteria.

To create a visitor group for a Acoustic form, see Create a visitor group for an MAI connector form.