Optimizely has integrations to get your core behavioral information into your marketing programs, including an API that lets you augment these integrations or build your own integrations.
Integrate your e-commerce data
Follow the Optimizely Commerce Cloud guide to integrate Data Core Service (DCS) with Optimizely Commerce Cloud.
If you do not have Optimizely Commerce Cloud, read the section below about what a complete integration collects, then follow this guide or send it to someone on your team to assess the time/effort to complete.
Data collected in an e-commerce integration
Use an integration that contains the following data to send many common behavioral lifecycle emails:
|Web Site Data||No||Yes||
product page views
add to cart
remove from cart
This table contains the minimum data needed for integration. You can always expand on this data using our APIs, SDKs and CSV uploader.