Data Core Service (DCS) can collect, store and make available all of the most relevant data for your business by adhering to a few core concepts:
- Know everything about a customer: who they are and what they have done.
- Identify and resolve who the customer is across all systems.
- Make the platform flexible and adaptable.
- Have great integrations that enable more impactful and informed decisions.
- Make all data stored in ODP available through the API.
This guide outlines how to get your data into DCS and how the DCS tools use that data.
Data to consider
Data that is typically imported into DCS is anything about how customers interact with the brand. Many companies have this data spread across multiple systems, causing inefficiencies. DCS provides a place to keep all of the data and use it in a more impactful way.
However, you do not need to import all data to benefit from DCS. You can incrementally import data into DCS and continue to introduce more details later.
Import data from another system
A common approach to get your data into DCS is to integrate with another system. DCS allows the following integrations:
- Google Tag Manager - import live website data from GTM
- AWS - store CSV uploads and other files
You can learn more about our current integration options by going to Account Settings > Integrations.
You must upgrade to Optimizely Data Platform (ODP) to gain access to third-party integrations. Contact your Customer Support Manager to upgrade to ODP.
Manually import data
To manually import your data into DCS:
|Customers||All fields that describe a customer and their attributes.||Integrate customer data|
|Products||Items in product catalogs expressed as a product entity.||Integrate product data|
|Orders||Purchases in DCS. Each order has a unique ID but can be updated over time, such as a return for a specific order.||Integrate order data|
|Events||The touchpoints a customer has with your brand.||Integrate event data|
|Custom Objects||Your own data objects (tickets, blog posts, venues and so on).||
Please contact support to learn more about integrating custom objects.
How the data is used
After you import your customer data, you can use the pre-built reports to gain a better understanding of your customers.