Licensed content is a sophisticated way to manage your marketing content. You may have a few questions around your licensed content.
In this article, we will answer the following questions:
- What rights do I have when it comes to editing the licensed content?
- Can I remove inline links in articles?
- What about clearly promotional links?
- What rights do I have with the images I license from Welcome?
- I am not seeing content in the CMP that I want to use?
- Why am I seeing content that is labeled “not for publication” or “not for online use” or some other suspicious reference? Can I trust that all content is publishable and I won’t get into trouble?
- What distribution rights do I have under the agreement?
- What happens to the content when I terminate my license with Welcome?
- When do Adobe images get licensed?
Q: What rights do I have when it comes to editing the licensed content?
A: There are limited edits that can be made to licensed content.
Headlines: The only changes that can be made to the headline on the article page is shortening it, changing the font, or changing the font size for formatting purposes, size restrictions etc. If you want to write an entirely different headline for SEO purposes or social promotion, you may do so, but the headline on the article page it links to should maintain the original headline.
Intro text: If you want to add your own introductory text to a licensed article, you may add it before the article post. The body of work includes the headline, byline, image, and body of the article. Your text should not be inserted between any of these fields, but before the headline starts. It is also best practice to make it a different font and/or color. The goal is to make sure the reader understands that the copy is not part of the original article.
Links to other articles: Efforts to drive the reader into additional articles and keep them on the site are perfectly fine and encouraged, but these need to be added below the article and outside the body of work. It should be presented similarly to a third party widget, such as Outbrain or Taboola. You should not add words or hyperlinks into the body of licensed articles that link to other articles on your site.
Q: Can I remove inline links in articles?
A: No, we maintain all inline links. There are a few reasons for this: Sometimes the links are providing additional context or information related to the story and are informative for the reader. Sometimes the links are citations, which is journalistic practice and removing them would compromise the integrity of the article and the author.
Q: What about clearly promotional links?
A: Yes. Promotional links are anything that is promoting a product for sale, whether it be a publisher’s own self-promotion (paywall, mobile app) or a third party item. These links can be removed and technically should not be in our feed. Please bring these to our attention so we can ask the provider to remove them from the source feed.
- 'Click here to subscribe to the Economist'
- 'Read more from Forbes at Forbes.com'
- 'Contact the author @twitter handle'
- 'Click here to buy this product'
Q: What rights do I have with the images I license from Welcome?
A: Welcome licenses two types of images: creative and editorial.
Creative:This includes all images from Twenty20 and Shutterstock, plus the iStock offering from Getty. Generally, these images are shots of inanimate objects, landscapes, buildings, animals, nature, and unidentified people.
Editorial: This includes the wholly-owned editorial image offerings from Getty and Reuters that are generally used in a news context and are what you would see accompanying articles on news sites. They include newsmakers, celebrities, and events.
Images that are associated with licensed articles should not be separated and used for any other purpose. Images associated with licensed articles should not be removed or replaced with any third-party images.
You can add an image from the Image Editor in the CMP to articles that do not come with associated images.
Q: I am not seeing content in the CMP that I want to use? What can I do about this?
A: There are two buckets under this topic:
- Not seeing any updated content coming into the CMP
- I see content on the provider’s site that is not available in the CMP
Let’s look at them separately.
Content not updating: If you are not seeing any updated content coming through for a given provider, please notify us as soon as possible. As with any technology, feeds sometimes break and have errors for various reasons. We try to monitor the 15K feeds coming into our platform and are always trying to improve our monitoring system. It is our goal to catch these feed outages and notify our teams as quickly as possible, including our providers. Sometimes we can create a fix on our side and other times we need to rely on the provider. If you do not see content for a suspicious amount of time, please notify email@example.com so we can track the issue and address it immediately.
Seeing content on the provider’s site, but not in CMP: The question of particular articles being unavailable in the CMP is common. Clients sometimes find articles on a publisher’s website and then question why it is not available in the CMP. To answer this, it is helpful to know how NewsCred's licenses with publishers work. NewsCred does not conduct any rights management, and we do not expect our clients to do so either. Therefore, our licenses require the providers to only send us content that is 100% cleared for syndication, meaning not all content on their site is available for licensing because they may not syndicate a particular article for a variety of reasons. On average, we get about 80% of the content you would see on a given publisher's site. Generally, content is not released due to a lack of rights. In these instances, no syndication partners will receive them. Publishers clear rights as they go, so we don’t always know what NewsCred will and will not receive. It is rare that content is excluded for any other reasons, so you can trust that if you don’t see content in the CMP, it is simply because it is not available for syndication.
Q: Why am I seeing content that is labeled “not for publication” or “not for online use” or some type of label indicating that it is not available for use? Can I trust that all content is publishable and I won’t get into trouble?
A: When we enter into content licensing deals with publishers, we ask them to build and provide a feed that excludes any content that shouldn't be published or is not fully rights-cleared. Such content can include images, contributors, sponsored content, embargoed content, non-publishable research pieces, notes to editors, or anything with a platform or geographic restriction. The latter is commonly found from big syndicators, such as news services.
We are granted indemnification from any breach of this protocol and pass this onto our clients so that any claims against content provided to Welcome that should not have been, does not leave NewsCred or our clients exposed from a legal perspective. Some of our providers have manual clearing processes, but most have automated ones. It would be time-consuming and costly to manually clear each piece of content. So in order to keep costs down, they automate with scripts. Sometimes the scripts fail to catch everything and content slips through.
Currently, there is no technology solution or monitoring system that we have been able to create on our side to catch this. We also can't have someone watching every piece of content that comes into our system, as we ingest hundreds of thousands of articles each day. Therefore, it sometimes takes a Welcome employee or, unfortunately, a client, to identify these slip-ups. When they are found, we notify the provider immediately and ask them to tweak their script to block the content. Sometimes providers have the resources to do this immediately, but with others, we are asked to wait in a queue until resources free up from high-priority projects. These are the challenges we face, but we continue to seek ways to improve.
Q: What distribution rights do I have under the agreement?
A: The licensed property is the only property where full content can be displayed. However, content distribution for the sole purpose of driving traffic back to the licensed property for audience development is allowed.
What is allowed:
- Distributing RSS feeds of headlines only or headlines, a teaser/truncated content, and a thumbnail image. The content headline or teaser should link back to the licensed property where it will be displayed in its entirety and consumed by readers
- Distributing content links in a newsletter of any sort that includes the same as mentioned above and links back to the approved property
- Social media posts that utilize the headline and image with links back to the approved property
What is not allowed:
- Allowing a third party to display licensed content in full on their own platform
- Displaying full content on any URL that is not included in your Welcome Order Form
Q: What happens to the content when I terminate my license with Welcome?
A: When you terminate your license with Welcome, you also terminate your right to the licensed content. This means you no longer have the right to display the content and it needs to be removed from your site.
We understand that this is onerous. There are two potential solutions:
- Welcome can negotiate an archive license with the publishers you were utilizing, which would give you rights to keep the previously posted content up on your website for an additional term or in perpetuity
- Welcome can introduce you to the publishers with whom you would like to maintain a relationship and you can negotiate a license directly with them
Q: When do Adobe images get licensed?
A: Your adobe images get licensed (charges applied) when:
- An Adobe image is downloaded
- The image has been published
You will not be charged if:
- You search for images in Marketplace with Adobe selected as a filter
- You view an Adobe image from Marketplace
- Start a workflow with an Adobe image
- Add an Adobe image to a workflow but that task is not published
Questions? Contact firstname.lastname@example.org.