Understanding the cumulative reach of content across social media is a critical gauge for marketers to understand the resonance of content and topics with their audience.
Below are some commonly asked questions around CMP social share data.
Q: Which social platforms is 'Share' information available for?
The CMP shows social share data for Facebook and Twitter.
Q: What is a 'Share'?
A 'Share' is considered to be an action (e.g. 'Like', 'Comment', 'Share', 'Retweet', etc.) that gets your content into someone else’s news feed. Shares aren’t limited to someone manually posting a link in an update but are considered to be any action that places a post into the social feed of their audience
Q: How are 'Shares' calculated?
NewsCred calculates the number of times a link was shared on social by fetching the number directly from a given networks API. The URLs of the articles shared in social posts are known by the CMP, and the platform uses the links to query the social network in order to retrieve the number of shares, which are then displayed in Idea Lab by channel.
Q: What do the numbers represent?
The numbers displayed in the CMP are "all-time" social shares.
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