Understanding the metrics can help you make informed decisions.
- Cost Per Click (CPC) – Average price that advertisers paid for a keyword over the last 12 months. Typically, the higher the CPC, the more competitive it is to rank highly in organic Google search results for the keyword.
- Keyword rank – The position that you would see in a search engine like Google when a particular keyword is searched for. Rankings are updated every 1-4 weeks to reflect any changes in current vs previous positions.
- Opportunity – A score that indicates the likelihood of your content to rank highly in Google search results, based on the popularity (search volume) and competitiveness (CPC) of keywords. For example, keywords that are popular, but not competitive will have greater opportunity. Creating content about high-opportunity keywords will likely result in better search rankings.
- Ranking – The keyword rank informs you of the position that you would see in a search engine like Google when the particular keyword(s) is searched for. The ranking for the previous period is shown within parenthesis for easy comparisons. Rankings are updated every 1-4 weeks to reflect any changes in current vs previous positions.
- Search volume – Reports the average number of monthly searches for a keyword for the past 12 months. Higher search volumes indicate more audience interest in that topic but also implies more competition to rank highly in Google search results for the keyword.
- Targeted keywords – Broad topics that interest your audience and are what you want to own as part of your SEO strategy. Idea Lab recommends related topics that build your site authority, boost SEO targeted keyword performance and offer the best opportunity to rank high in search results. Additional recommended keywords are based on your chosen targeted keywords.
- Traffic – The share of organic search traffic that is driven to the domain for the given keyword in the past 12 months.
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