Get Started
- Set up multiple revenue tracking events
- Optimizely Full Stack Resources
- What to expect when you migrate from Optimizely Web to Full Stack
- What is the difference between publish, start, and pause?
- Stats Engine Resources
- Six core concepts of Optimizely Web Personalization
Integrate Other Platforms
- Create segments for Optimizely Web in Google Analytics 4 (GA4)
- Integrate Optimizely Web with Google Analytics 4 (GA4)
- Integrate Optimizely Web with Google Analytics 4 (GA4) using Google Tag Manager (GTM)
- Use OAuth to connect to the Optimizely REST API
- REST API Documentation
- Optimizely integrations maintained by third parties
Ideate and Hypothesize
- View reports in Optimizely Program Management
- Use minimum detectable effect to prioritize experiments
- Use minimum detectable effect (MDE) when designing an experiment
- Use a business intelligence report to ask the right questions
- Track macro and micro-conversion events
- The Optimization Methodology: Run a high-impact optimization program
Build Campaigns and Experiments
- Improvements to Stats Accelerator’s Accelerate Impact and Accelerate Learnings
- Stats Accelerator – Acceleration Under Time-Varying Signals
- Stats Accelerator — The When, Why, and How
- URL Targeting: Choose where your experiment runs for Optimizely
- What are the differences among campaigns, experiments, experiences, and variations
- Use timing changes to load elements on the page asynchronously
Target Your Visitors
- URL targeting in Optimizely: Choose where your experiment runs
- Change traffic allocation and distribution in Optimizely
- Set up list attributes
- Set up audiences in Optimizely: Audience Builder
- Referrer URL audience condition: Include and exclude visitors by search term
- Personalization: Target known visitors with Dynamic Customer Profiles
Measure success: Track visitor behaviors
- What's the difference between events and metrics
- Use cases for the total value metric
- Types of metrics and when to use them
- Track video views on Youtube and Vimeo with Optimizely
- Tracking offline events with Optimizely
- Total value and other numeric metrics
QA Campaigns and Experiments
- Identify the logging endpoint used by the Optimizely snippet
- Using dynamic selectors in Optimizely Web
- Troubleshooting: No traffic in an experiment
- The Optimizely Chrome extension
- The JavaScript API in Optimizely
- Supported browsers for Optimizely
Analyze Results
- Why Stats Engine results sometimes differ from classical statistics results
- Why Stats Engine controls for false discovery instead of false positives
- Why is my experiment failing to reach statistical significance?
- The Results page for Optimizely Web Personalization
- The Experiment Results page for Optimizely
- Take action based on the results of an experiment
Troubleshoot Problems
- View project or experiment change history
- Update your site's Content Security Policies (CSP) in Optimizely
- Troubleshooting in Optimizely Web
- Troubleshooting custom analytics integrations
- Troubleshooting: Not seeing the right experience in a campaign
- Troubleshooting: Variation content does not appear in Optimizely Web
Account Settings
- Billing and invoices
- Why we don't list prices on our website
- What is an impression in Optimizely?
- Monthly active users (MAUs) in Optimizely
- SSO: Single sign-on
- Secure your Optimizely account
Set Up Optimizely
- Implement the one-line snippet for Optimizely
- Bring your own visitor ID (BYOID)
- Privacy and Data Protection Controls
- TLS encryption for CDN traffic in Optimizely
- Synchronous and asynchronous snippet loading
- Set up projects for development and production environments
Optimizely Operations Experimentation for Salesforce Resources
- Integrate Optimizely with Salesforce: Install the Data and Attribution app
- Integrate Optimizely with Salesforce: Configure the Data and Attribution App