Get Started
- Collaborate efficiently with Concurrent Editing
- Glossary of Optimizely terminology
- 10 common experiments and how to build them in Optimizely
- Get started with Optimizely Web Experimentation
- Frequently asked questions in Optimizely Web
- REST API Documentation
Set Up Optimizely
- Optimizely Web snippet: One line of JavaScript to run Optimizely Web on your site
- Implement the one-line snippet for Optimizely Web
- How the Optimizely snippet works: Order of activation
- Install the Optimizely snippet as a non-blocking resource
- Custom snippets in Optimizely Web
- Create, view, and manage custom snippets in Optimizely Web
Ideate and Hypothesize
- The Optimization Methodology: Run a high-impact optimization program
- Primary and secondary metrics and monitoring goals
- Notes from the field: Interpreting patterns in your results
- Site redesigns: Test through the design process
- Use minimum detectable effect to prioritize experiments
- Use minimum detectable effect (MDE) when designing an experiment
Build Campaigns and Experiments
- Improvements to Stats Accelerator’s Accelerate Impact and Accelerate Learnings
- Stats Accelerator – Acceleration Under Time-Varying Signals
- Stats Accelerator — The When, Why, and How
- URL Targeting: Choose where your experiment runs for Optimizely
- Use timing changes to load elements on the page asynchronously
- Use screen measurements to design for responsive breakpoints
Target Your Visitors
- Pages: Choose where experiments and campaigns run
- URL targeting in Optimizely: Choose where your experiment runs
- Alternative to pages for URL targeting in Optimizely
- Change traffic allocation and distribution in Optimizely
- Audiences: Choose which visitors to include
- Audience conditions: Descriptions and examples
Measure success: Track visitor behaviors
- Events: Tracking clicks, pageviews, and other visitor actions
- Set up events in Optimizely Web
- Manage events in an Optimizely Web project
- Tracking offline events with the Optimizely Event API
- Cross-project events
- What's the difference between events and metrics
QA Campaigns and Experiments
- Identify the logging endpoint used by the Optimizely snippet
- Using dynamic selectors in Optimizely Web
- The Optimizely Chrome extension
- The JavaScript API in Optimizely
- Supported browsers for Optimizely
- Set a test cookie: Preview a live campaign or experiment
Analyze Results
- Data Retention Policy update and FAQs
- Why Stats Engine results sometimes differ from classical statistics results
- Why Stats Engine controls for false discovery instead of false positives
- Why is my experiment failing to reach statistical significance?
- The Results page for Optimizely Web Personalization
- The Experiment Results page for Optimizely
FAQ and Troubleshooting
- View project or experiment change history
- Update your site's Content Security Policies (CSP) in Optimizely
- Troubleshooting in Optimizely Web
- Troubleshooting custom analytics integrations
- Troubleshooting: Not seeing the right experience in a campaign
- Troubleshooting: Variation content does not appear in Optimizely Web
Integrate Other Platforms
- Integrate Clarity with Optimizely Web
- Integrate Optimizely Web with Google Analytics 4 (GA4)
- Integrate Optimizely Web with Google Analytics 4 (GA4) using Google Tag Manager (GTM)
- Create segments for Optimizely Web in Google Analytics 4 (GA4)
- Integrate Optimizely with Google Universal Analytics
- Integrate Optimizely with Google Universal Analytics using Google Tag Manager
Account Settings
- Billing and invoices
- Why we don't list prices on our website
- What is an impression in Optimizely?
- Monthly active users (MAUs) in Optimizely
- SSO: Single sign-on
- Secure your Optimizely account
Optimizely Operations Experimentation for Salesforce Resources
- Integrate Optimizely with Salesforce: Install the Data and Attribution app
- Integrate Optimizely with Salesforce: Configure the Data and Attribution App