Experimentation

• Collaborate efficiently with Concurrent Editing
• Glossary of Optimizely terminology
• 10 common experiments and how to build them in Optimizely Experimentation
• Get started with Optimizely Web Experimentation
• Frequently asked questions in Optimizely Web Experimentation
• Optimizely Experimentation REST API Documentation

See all 20 articles

• Optimizely Feature Experimentation
• Optimizely Web Experimentation
• Optimizely Performance Edge

• Optimizely Web Experimentation JavaScript snippet
• Implement the one-line snippet for Optimizely Web Experimentation
• How the Optimizely Web Experimentation snippet works: Order of activation
• Install the Optimizely Web Experimentation snippet as a non-blocking resource
• Custom snippets in Optimizely Web Experimentation
• Create, view, and manage custom snippets in Optimizely Web Experimentation

See all 42 articles

• Upgrading to Optimizely Feature Experimentation Eligibility
• How existing experiment results are migrated
• Warnings when upgrading to Optimizely Feature Experimentation from Optimizely Full Stack Experimentation
• Ineligible to migrate to Optimizely Feature Experimentation due to having multiple feature tests with the same feature with identical variation keys
• Ineligible to migrate to Optimizely Feature Experimentation from Optimizely Full Stack Experimentation due to experiment having more than 10 whitelisted users
• Ineligible to migrate to Optimizely Feature Experimentation from Optimizely Full Stack Experimentation due to "Everyone" rules set greater than 0 and less than 100

• The Optimization Methodology: Run a high-impact optimization program
• Primary and secondary metrics and monitoring goals in Optimizely Experimentation
• Notes from the field: Interpreting patterns in your results
• Site redesigns: Test through the design process
• Use minimum detectable effect to prioritize experiments
• Use minimum detectable effect (MDE) when designing an experiment

See all 55 articles

• Component trackers in Optimizely Web Experimentation (Beta)
• Improvements to Stats Accelerator’s Accelerate Impact and Accelerate Learnings
• Stats Accelerator – Acceleration Under Time-Varying Signals
• Stats Accelerator — The When, Why, and How
• URL Targeting: Choose where your experiment runs for Optimizely Web Experimentation
• Use timing changes to load elements on the page asynchronously in Optimizely Web Experimentation

See all 45 articles

• Pages: Choose where experiments and campaigns run
• URL targeting: Choose where your experiment runs
• Alternative to pages for URL targeting in Optimizely Experimentation
• Change traffic allocation and distribution
• Audiences: Choose which visitors to include
• Audience conditions: Descriptions and examples

See all 20 articles

• Events: Track clicks, pageviews, and other visitor actions
• Set up events in Optimizely Web Experimentation
• Manage events in an Optimizely Web Experimentation project
• Tracking offline events with the Event API
• Cross-project events
• Difference between events and metrics

See all 19 articles

• Using dynamic selectors in Optimizely Web Experimentation
• The Optimizely Experimentation Chrome extension
• The JavaScript API in Optimizely Web Experimentation and Optimizely Performance Edge
• Supported browsers for Optimizely Experimentation
• Set a test cookie: Preview a live campaign or experiment
• Read the Optimizely Web Experimentation log

See all 12 articles

• Data Retention Policy update and FAQs
• Why Stats Engine results sometimes differ from classical statistics results
• Why Stats Engine controls for false discovery instead of false positives
• Why is my experiment failing to reach statistical significance?
• The Results page for Optimizely Web Personalization
• The Experiment Results page

See all 27 articles

• View project or experiment change history
• Update your site's Content Security Policies (CSP)
• Troubleshoot Optimizely Web Experimentation
• Troubleshoot custom analytics integrations
• Troubleshoot: Not seeing the right experience in a campaign
• Troubleshoot: Variation content does not display in Optimizely Web Experimentation

See all 28 articles

• Analytics integrations
• Create a custom integration for GA4 using GTM
• Create custom integration for GA4
• Create segments in Google Analytics 4 (GA4)
• Custom analytics integrations
• Generate a personal access token

See all 40 articles

• Billing and invoices
• Why we don't list prices on our website
• Impression in Optimizely Experimentation
• Monthly active users (MAUs)
• Single sign-on (SSO)
• Secure your Optimizely Experimentation account

See all 20 articles

• Integrate Salesforce: Install the Data and Attribution app
• Integrate Salesforce: Configure the Data and Attribution App