Experimentation

• Get started with Optimizely Experimentation
• Get started with Optimizely Web Experimentation
• Get started with Optimizely Web Personalization

• Get started with Optimizely Feature Experimentation
• Get started with Optimizely Performance Edge

• Optimizely Feature Experimentation
• Optimizely Web Experimentation
• Optimizely Performance Edge

• Optimizely Full Stack (Legacy) Release Notes 2023
• Optimizely Experimentation Analytics Release Notes 2023

• Stage 1 – Implement Optimizely Experimentation and establish your experimentation program
• Stage 2 – Decide what to test
• Stage 3 – Organize your experiments
• Stage 4 – Build and run your experiment
• Stage 5 – Analyze and take action on your results

• The Optimization Methodology

• Content Delivery Networks (CDN) and Optimizely Web Experimentation
• The Optimizely Web Experimentation Snippet

• AI content suggestions
• Implementation checklist
• Advanced implementation checklist
• Prepare Optimizely Web Experimentation for your site
• Site design best practices
• Site performance best practices

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• Upgrade to Optimizely Feature Experimentation from Optimizely Full Stack
• Migrate existing experiment results
• Migrate legacy A/B test
• Migrate legacy feature
• Migrate legacy feature test
• Migrate legacy targeted rollout

• Experiment Collaboration
• Optimizely Experimentation Program Management
• Testing ideas by industry

• Site redesigns: Test through the design process
• Track macro and micro-conversion events
• Test tips for low-traffic sites
• Integrating Optimizely Feature Experimentation into the product development lifecycle
• Best practices for landing page optimization

• Controlled traffic allocation ramping
• Simpson's Paradox: Discover possibilities with your segments, not shipping decisions
• Enable shadow DOM support for the Visual Editor
• Component trackers in Optimizely Web Experimentation
• Stats Accelerator – Acceleration Under Time-Varying Signals
• Stats Accelerator — The When, Why, and How

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• Audiences
• Target audiences using the Audience Builder
• Target audiences using conditions
• Target audiences by choosing which visitors to include
• Target audiences by Referrer URL
• Target audiences with custom JavaScript

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• Events: Track clicks, pageviews, and other visitor actions
• Set up events
• Manage events in Optimizely Web Experimentation
• Tracking offline events with the Event API
• Cross-project events
• Difference between events and metrics

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• Using dynamic selectors in Optimizely Web Experimentation
• Optimizely Assistant Chrome extension
• JavaScript API
• Supported browsers for Optimizely Experimentation
• Set a test cookie to preview a live campaign or experiment
• Read the Optimizely Web Experimentation log

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• How attributes and segmentation works in Optimizely Experimentation
• How Optimizely Experimentation counts conversions
• Optimizely's automatic Sample Ratio Mismatch (SRM) detection discovers any experiment deterioration early
• Data Retention Policy update and FAQs
• Why Stats Engine results sometimes differ from traditional statistics results
• Why Stats Engine controls for false discovery instead of false positives

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• Optimizely Web Experimentation integrations

• Optimizely's results page does not sample from your data
• View change history
• Update your site's Content Security Policies (CSP)
• Open the developer console
• Find IDs for API calls

• Imbalance detected: What to do if Optimizely's automatic SRM detection alerts you to an imbalance
• Override an inherited style on your site
• Fix flashing or flickering variation content
• Fix a timing issue
• Check that the snippet is implemented
• Check that the snippet is up to date

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• Enable email notifications in Optimizely Experimentation
• Billing and invoices
• Pricing
• Impression in Optimizely Experimentation
• Monthly active users (MAUs)
• Single sign-on (SSO)

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• Integrate Salesforce: Install the Data and Attribution app
• Integrate Salesforce: Configure the Data and Attribution App