Optimizely Data Platform

• Welcome to ODP
• Overview of data in ODP
• Track customers in ODP
• Standard event definitions
• Integrate your e-commerce data
• Create promotional newsletters/campaigns (Legacy)

• 2023 ODP Release Notes
• 2022 ODP release notes

• Set user roles and permissions
• Change account time zone
• Create data views with scopes
• Create custom fields
• Use the Activity Log
• Inspect events

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• Overview of customer identity and resolution
• Analyze customer lifecycles
• Prevent churn and win back customers
• Manage customer profiles
• Export customer profiles
• Create segments

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• Integrate Optimizely Commerce Cloud
• Integrate Optimizely Web Experimentation (beta)

• Regional availability of integrations in ODP
• Integrate API and Zaius channels
• Integrate Bronto
• Integrate Amazon S3
• Integrate Criteo
• Integrate Facebook Segment Sync

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• Personalize ODP content (Legacy)
• Recommend products
• Manage behaviors
• Manage filters
• Configure content shield filter
• Filter dynamic grid content

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• Interpret metrics on company overview page
• View ODP insights and observations
• Manage predicted time until next order report
• Understand order likelihood and days until next order report filters
• Manage product opportunities reports
• Use custom reports

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• Understand marketing consent
• Understand SMS consent and compliance
• Process GDPR and CCPA requests
• Apple’s Mail Privacy Protection affect on ODP

• Use mobile and desktop views (Legacy)
• Expand a test audience (Legacy)
• The basics of campaign setup (Legacy)
• Use campaign enrollment rules (Legacy)
• A/B test campaign touchpoints (Legacy)
• Collect SMS subscribers using a web modal (Legacy)

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• Measure cross-campaign performance (Legacy)
• Measure performance for an individual campaign (Legacy)
• Manage campaign attribution reports (Legacy)
• Use touchpoint summary reports (Legacy)
• Filter campaigns (Legacy)
• Campaign metrics (Legacy)

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• Design email content (Legacy)
• Manage templates for campaigns (Legacy)
• Manage web embeds (Legacy)
• Manage SMS content (Legacy)
• Create pop-up modals and forms (Legacy)
• Create app push notifications (Legacy)

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• Lifecycle marketing campaigns (Legacy)
• Use campaign recipes (Legacy)
• Customer appreciation & offer (Legacy)
• Holiday recipes (Legacy)
• Subscription recipes with ReCharge (Legacy)
• Browse abandonment campaign (Legacy)

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• Link branding for email campaigns (Legacy)
• Get ready to send emails (Legacy)
• Confirm your sending domain (Legacy)
• Authenticate your sending domain (Legacy)
• Create your sender profile (Legacy)
• Design your preference center (Legacy)

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• Get started
• Account settings
• Company products and reports
• Customers
• Compliance and consent
• Integrate Optimizely products
• Integrate other platforms