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- Data in ODP
- Track customers in Optimizely Data Platform
- Standard event definitions
- Integrate your ecommerce data
- Create promotional newsletters/campaigns (Legacy)
Account settings
- Change account time zone
- Use the Activity Log
- Create custom fields
- Get support
- Billing and payment answers
- Set user roles and permissions
Customers
- Overview of customer identity and resolution
- Analyze customer lifecycles
- Prevent churn and win back customers
- Manage customer profiles
- Export customer profiles
- Create segments
Integrate Optimizely products
Integrate third-party products
- Regional availability of integrations in ODP
- Integrate API and Zaius channels
- Integrate Bronto
- Integrate Amazon S3
- Integrate Criteo
- Integrate Facebook
Personalize content
- Personalize ODP content
- Recommend products
- Manage behaviors
- Manage filters
- Configure content shield filter
- Filter dynamic grid content
Company overview, product and reports
- Interpret metrics on company overview page
- View ODP insights and observations
- Manage attribution reports
- Manage predicted time until next order report
- Understand order likelihood and days until next order report filters
- Manage product opportunities reports
Compliance and Consent
- Understand marketing consent
- Understand SMS consent and compliance
- Process GDPR and CCPA requests
- Apple’s Mail Privacy Protection affect on ODP
Campaign engagement (Legacy)
- Use mobile and desktop views (Legacy)
- Expand a test audience (Legacy)
- The basics of campaign setup (Legacy)
- Use campaign enrollment rules (Legacy)
- A/B test campaign touchpoints (Legacy)
- Collect SMS subscribers using a web modal (Legacy)
Campaign performance (Legacy)
- Measure cross-campaign performance (Legacy)
- Measure performance for an individual campaign (Legacy)
- Use touchpoint summary reports (Legacy)
- Filter campaigns (Legacy)
- Campaign metrics (Legacy)
- Campaign attribution (Legacy)
Campaign content (Legacy)
- Design email content (Legacy)
- Manage templates for campaigns (Legacy)
- Manage web embeds (Legacy)
- Manage SMS content (Legacy)
- Create pop-up modals and forms (Legacy)
- Create app push notifications (Legacy)
Campaign recipes (Legacy)
- Lifecycle marketing campaigns (Legacy)
- Use campaign recipes (Legacy)
- Customer Appreciation & Offer (Legacy)
- Holiday Recipes (Legacy)
- Subscription recipes with ReCharge (Legacy)
- Browse Abandonment Campaign (Legacy)
Email settings (Legacy)
- Get ready to send emails (Legacy)
- Confirm your sending domain (Legacy)
- Authenticate your sending domain (Legacy)
- Create your sender profile (Legacy)
- Design your preference center (Legacy)
- Custom preference center domain (Legacy)