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  1. Support Help Center
  2. Experimentation
  3. Target your visitors

Target your visitors

  • Pages: Choose where experiments and campaigns run
  • URL targeting: Choose where your experiment runs
  • Alternative to pages for URL targeting in Optimizely Experimentation
  • Change traffic allocation and distribution
  • Audiences: Choose which visitors to include
  • Audience conditions: Descriptions and examples
  • Audience activation and troubleshooting
  • Set up list attributes
  • Set up audiences using the Audience Builder
  • Custom JavaScript audience targeting
  • Referrer URL audience condition: Include and exclude visitors by search term
  • Build interest-based audiences with adaptive audiences
  • Migrate from uploaded audiences to list attributes
  • List attributes and table attributes: Use cases and features
  • Custom Attributes: Capture visitor data through the API
  • Improve custom attribute persistence using browser cookies
  • Personalization: Target known visitors with Dynamic Customer Profiles
  • Personalization: Create Audiences with Dynamic Customer Profiles
  • Holdback: Measure overall impact in Personalization
  • Behavioral targeting: Group visitors by action in Optimizely Web Personalization
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