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  2. Experimentation
  3. Measure success: Track visitor behaviors

Measure success: Track visitor behaviors

  • Events: Track clicks, pageviews, and other visitor actions
  • Set up events in Optimizely Web Experimentation
  • Manage events in an Optimizely Web Experimentation project
  • Tracking offline events with the Event API
  • Cross-project events
  • Difference between events and metrics
  • Metrics in Optimizely Web Experimentation
  • Create a metric in Optimizely Web Experimentation
  • Edit a metric
  • Use cases for the total value metric
  • Types of metrics and when to use them
  • Total value and other numeric metrics
  • Bounce rate and exit rate metrics
  • Add bounce rate or exit rate metric to an experiment
  • Set up revenue tracking in Optimizely Web Experimentation
  • How Optimizely Web Experimentation and Optimizely Feature Experimentation handle outliers
  • Tags: Describe key elements on your site
  • Set up a tag
  • Track video views on Youtube and Vimeo
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