- Optimizely Personalization
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April
- Added the ability to upload images to the visual editor from the Optimizely Digital Asset Management (DAM) library. You must have an Optimizely product that has DAM to use it with Optimizely Experimentation.
Usage and billing update
Effective May 7, 2025, access to Optimizely Opal features across Content Marketing Platform, Web Experimentation, Feature Experimentation, Personalization, Content Management System (SaaS), and Optimizely Data Platform will transition to a credit-based usage and billing model.
For a full list of Optimizely Opal features, see Optimizely Opal and AI features.
February
Released AI variation summary. This lets you use AI to generate descriptions for your variations, summarizing what element or custom code changes were made and providing the variation's purpose. You can better understand how changes affect variation results to decide about your experiments and campaigns.
January
- Released experience templates (formerly extensions) for general availability, which lets you streamline campaign and experiment creation and reduce code duplication. You can use the pre-built templates provided by Optimizely to quickly create a campaign or experiment with little to no development or build your own. See Get started with experience templates for information.
- Added ability to change the traffic allocation within grouped experiences of personalization campaigns.
- Enhanced how Preview mode loads by only querying the relevant pages associated with the experiment. This has led to improvements such as decreasing the load time for some users from 30 seconds to 3 seconds.
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