2026 Optimizely Personalization release notes

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March

• Released a new version of the AI variation development agent which helps you modify and update existing website elements, create new ones, and generate and apply enhancement suggestions, while maintaining brand consistency by automatically retrieving page styles.
• Improved the look and feel of selecting the parent or child element of a selected element. See Edit elements with the new Visual Editor.
• Introduced a hotkey (keyboard shortcut) to edit the items behind a hover. See Edit interactive or dynamic elements.

February

• Enhanced the new Visual Editor with smoother highlighting.
• Released drag and drop re-arrange in the new Visual Editor.
• Released the following Personalization system tools in Opal to help you use the AI variation development agent:
  • exp_ve_apply_change – Applies a pending change to the Visual Editor.
  • exp_ve_element_glob – Finds elements in the Visual Editor DOM that match a glob pattern.
  • exp_ve_element_grep – Searches for elements in the Visual Editor DOM whose content or attributes match a regular expression.
  • exp_ve_element_read – Reads the content or attributes of a specific element in the Visual Editor.
  • exp_ve_element_tree – Retrieves a partial DOM tree for a specified element and its descendants in the Visual Editor.
  • exp_ve_get change_schema – Retrieves the JSON schema for a specific type of Visual Editor change.
  • exp_ve_get_selector – Generates a robust CSS selector for a given element in the Visual Editor.
  • exp_ve_list_pending_changes – Lists all pending Visual Editor changes for the current experiment or personalization.
  • exp_ve_revert_change – Reverts a specific pending Visual Editor change, undoing its effects.
  • exp_ve_validate_change – Validates a Visual Editor change object against its schema to ensure it is well-formed.

January