2025 Optimizely Personalization release notes

  • Updated
  • Optimizely Personalization

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January

  • Released experience templates (formerly extensions) for general availability, which lets you streamline campaign and experiment creation and reduce code duplication. You can use the pre-built templates provided by Optimizely to quickly create a campaign or experiment with little to no development or build your own. See Get started with experience templates for information.
  • Added ability to change the traffic allocation within grouped experiences of personalization campaigns.
  • Enhanced how Preview mode loads by only querying the relevant pages associated with the experiment. This has led to improvements such as decreasing the load time for some users from 30 seconds to 3 seconds.