2024 Optimizely Personalization release notes

  • Updated
  • Optimizely Personalization

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December

  • Revamped the Extensions feature – Extensions is now Experience Templates (beta), which lets you streamline campaign and experiment creation and reduce code duplication. You can use the pre-built templates provided by Optimizely to quickly create a campaign or experiment with little to no development or build your own. See Get started with experience templates for information.
  • Released the following UX delights for those with Optimizely Web Experimentation:
    • You can open the desktop app with Optimizely's updated logo from the web app and log in directly from the browser.
    • You can automatically upload custom code into a Web Experimentation project directly from your GitHub repository through an out-of-the-box GitHub Action integration.
    • Optimizely informs users in the UI if they have insufficient permissions to enable or edit an integration.
    • Optimizely informs users if they input an invalid character in the list attribute name in real time.
    • You can reference the snippet versions from the UI to help ensure you deploy the most updated snippet.

September

Released contextual multi-armed bandits to beta for personalization campaigns. Contextual multi-armed bandits (CMABs) help you deliver the most personalized variation to each user by dynamically re-allocating traffic based on the primary metric and user attributes. Contact your Customer Success Manager to learn more.