Manage widgets

  • Updated
This feature is in beta.

Widgets in Optimizely Recommendations are components used for presenting product recommendations on your website. Each widget can have its own strategy to support the key performance indicator (KPI) you want to impact.

Optimizely Recommendations provides a set of pre-defined widgets that you can edit to personalize the product recommendations. Widgets are composed of algorithms, which determine the products that the widget recommends. You can add filters to algorithms, which are simple rules to further personalize the product recommendations that the widget generates.

Configure a widget

  1. Go to Configuration > Widgets.
  2. Click Edit for the widget that you want to personalize.
  3. On the Details page, you can edit the widget's name, the total number of product recommendations you want the widget to return, the channel, and the fallback product set if the widget does not recommend any products.
  4. On the Algorithms page, you can drag and drop the algorithms to reorder them and edit, add, and delete algorithms. When you edit or add an algorithm, you can add filters to further refine the product recommendations.
  5. Click Save.
  6. (Optional) Adjust the language, category, and products to preview the recommendations. Click Cancel to make additional edits or click Save again.

Edit or add an algorithm

The algorithms in a widget provide the logic that determines which products the widget recommends.

  1. Click to edit an algorithm that is already included in the widget, or add an algorithm.
  2. The Configure Algorithm window displays, where you can do the following:
    • Maximum number of recommendations – Adjust the maximum number of products that the algorithm can recommend. Cannot be more than the widget's total number of recommendations.
    • Quick Filters – Click Add Filters and select up to ten filters to apply to the algorithm, entering parameters as required. When done, click Save.
    • Advanced Filters – Build your own filters using the filter builder in the user interface (UI) or Code Mode.

Activate a widget

After you configure a widget, you need to add it to a page to turn it on and begin generating recommendations.

  1. Go to Configuration > Activation.
  2. Search for and select widgets for each page where you want product recommendations.
  3. Drag and drop to adjust the order of the widgets.

Product Recommendations generates recommendations for widgets sequentially, meaning recommendations are generated for the first widget in the list, then the next, and so on until all recommendations are generated.

For a single pageview and across widgets, there are no duplicated recommendations. If a product is recommended for the first widget in the list, it cannot be recommended for any other widgets in the list.