Use AI Campaign Kits

  • Updated

In Optimizely Content Marketing Platform (CMP), you can use Optimizely Opal to create a marketing campaign. Opal contains various agents that help you with each step, including building a campaign brief, suggesting tasks, and creating content. Ensure you have entered any instructions for your brand's tone and voice. 

Follow this walkthrough guide to create a campaign using Optimizely Opal. You can also watch this demo of how to use this feature.

Create a campaign

Click Ask Opal to open the chat.

Campaign Kits - Ask Opal.png

Enter a request like the following:

I need to create a campaign for a webinar to promote new capabilities for Optimizely Opal, Optimizely's Al Assistant. Use what you know to create the campaign and help fill out a brief, including campaign overview, target audience, key campaign message, tactics, and activities.

Optimizely Opal can then respond with a suggestion that automatically creates the campaign for you.

Opal Suggestion-2.png

Click on the suggestion to add it. Optimizely Opal creates the campaign, and you can click on the name to go to it.

New campaign.png

Optimizely Opal completes the brief with objectives, target audience, key messages, tactics, and measurements, based on your branding instructions.

Create tasks

You can ask Optimizely Opal to Suggest tasks that adhere to the campaign brief.

Suggested tasks.png

You can click on any of the suggested tasks to add them to the campaign. This saves you time and lets Optimizely Opal configure the campaign activities for you.

Campaign activities.png

Create content

You can also refine these tasks further. Click on a task and click Create. 

Optimizely Opal can create an article based on a task's brief. Click the suggestion to add it, then click on the name to go to the content.

Opal - New article.png

You can make any edits necessary. When done, you can mark the step complete in the workflow.

Generate social media posts

You can also have Optimizely Opal generate social media posts for the campaign.

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When satisfied with the social media copy, you can ask Optimizely Opal to add it to the task brief.

Add social media to task brief.png

Optimizely Opal can work with you throughout your entire campaign, letting you create a campaign in minutes.